http://www.mww.com Feed from all of MWW Group's blogs en-us http://www.mwwstraighttalk.com/2012/02/03/how-to-destroy-your-brand-in-one-easy-step/ If you’re looking for an example of how to destroy a world-class brand in blink of an eye, use the Susan G. Komen for the Cure as your case study. Last week, if you had asked me to name the … Continue reading → http://www.returnonreputation.com/2012/02/03/a-big-stumble-in-the-race-for-the-cure/ Some NGOs court controversy and engage in political theater to promote their causes and fill their coffers. Until this week, the Susan G. Komen Foundation, the leading breast cancer charity, was mostly known for pink ribbons, hot pink adorned athletes, their Races for the Cure across America and efforts to promote breast cancer screening and [...] http://mwwinternchronicles.com/2012/01/04/the-accent-mystery/ After moving to New York City a few short months ago, I have become painfully aware that I have an accent. I always considered myself to have a typical way of speaking, void of any distinctive regional twang. However, as New Yorkers have kindly pointed out I have an “Upstate New York” accent. What is [...]