New York Magazine came to us in an especially tough era for content. And, yet, after we put our innovative SEO campaign in place, traffic to their brands jumped an average of 250%. We started the campaign the way we start most: with technical analysis, clean-up and implementation. That’s where most SEO agencies stop, but we were just getting started. We had a novel strategy in mind. Instead of traditional SEO where the site is optimized for a few key words, we took it further and optimized every piece of content that went on the site. It was truly real-time content optimization—instant SEO through training and daily, live optimization–and, through it, we’d make sure every piece of content had the best chance to rank and drive traffic.