October 24, 2018
CorpSumers™ on the Rise: Growing Market Segment Provides Blueprint for Brand Bravery
In Second Annual Study, MWWPR Reveals 1/3 of All Americans Are Loyalists, Activists, and Advocates for Brands that Take a Stand on Public Policy and Societal Matter. But Brands Beware, "Goodwashing" is the New Greenwashing: 59% of CorpSumers are Skeptical of Underlying Motives, Making Authenticity a Non-Negotiable NEW YORK, Oct. 23, 2018 /PRNewswire/...
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