Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best...

In the fourth of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Ruth Zohrer, Head of Connections Planning at Mindshare and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear views on why the agency business model...

In the third of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Julia Smith, Director of Communications EMEA at Impact and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear Rebecca's views on diversity at this year's event...

If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such...