It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right...

Last February, Google announced that it would begin blocking results across all of its domains when a search takes place within Europe, in an extension of how it implemented the “right to be forgotten” ruling. The controversial move lets individuals and businesses remove their personal data from Google listings, if they...