MWW at the 2014 Global PR Summit
Is PR the next big leader in deriving cultural insights? On the Holmes Report PR Summit panel, MWW COO David Herrick explains how MWW utilizes research and data to uncover what matters most to consumers.
Using Real-Time Tactics to Get the Most of Your PR
Gain insights into the essentials necessary for real-time marketing and PR success in MWW EVP Alissa Blate’s latest guest blog post with Vocus.
Join EVP Alissa Blate for Vocus Webinar on Oct. 22
Learn how to tackle real-time PR with MWW EVP Alissa Blate as she discusses newsjacking, creating news stories and content for the holidays.
A New Leadership Imperative: A Social CEO
Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
MWW ACQUIRES INNOVATION LAB, IDEATION INC.
MWW has acquired Ideation Inc., an innovation and development lab founded by Robert Dilio, who joins MWW as chief technology officer.
Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
MWW’S NJEDA “STRONGER THAN THE STORM” CAMPAIGN AMONG HIGHEST RECOGNIZED PROGRAMS IN HISTORY OF PUBLIC RELATIONS WITH MORE THAN TWENTY MAJOR PR INDUSTRY AWARDS
MWW is “Stronger Than the Storm”
After Superstorm Sandy hit the coast of New Jersey in October 2012, would tourists and vacationers know that the Jersey Shore was open for business the following summer? They would, thanks to MWW. See how we made it happen:
Proving NJ is Stronger Than the Storm
After Superstorm Sandy hit New Jersey in October 2012 causing massive destruction the stakes were high. MWW was able to replace the images of destruction from Superstorm Sandy with equally iconic images of recovery. With all of this completed in just over three months we proved that New Jersey is undeniably Stronger Than The Storm.
CHECK US OUT @ SOCIAL MEDIA WEEK!
Can the right branded content strategy across your social media platforms drive your bottom line? Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.
EVP Ephraim Cohen Moderates “Second Thursday”
Join MWW EVP Ephraim Cohen as he moderates the upcoming “Second Thursday” event hosted by Crossroads Venture Group. Joined by Jason Young, CEO of Crisp Media; Joseph Jaffe, CEO of Evol8tion; and Stephen Bradley, CEO of AuthorBee, the panel will explore “Key Trends and Investment Opportunities in Digital Media, AdTech, and Branding.”
Real-Time Marketing Panel on 10/27/13
How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. This panel took place October 27, 2013 at 3pm EST.
MWW @ Social Media Week
Join Entrepreneur and TV personality, Bill Rancic, and MWW VP, Digital Strategy, Tim Baker at Social Media Week in Chicago for their session on Using Social Tools to Inform Strategies hosted by Hillshire Brands Company. Register today!
GO MOBILE OR GO HOME
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Tell Brand Stories With Video, Pinterest & Instagram
Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.
How Restaurants can Leverage Social Media
NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.
Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal
Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.
How to Use Twitter's New Video Service Vine to Boost Engagement With Your Brand
Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.
MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp
Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.
The Benefits of a Social CEO
Take a deeper dive into our research and analysis and download our most recent infographic, “The Benefits of a Social CEO”.
Brands Go Visual
As brands put together their marketing budgets for 2013, now is the time to ensure visual content is an integrated part of the overall marketing strategy. There are a few common ways visuals can build relevance and transform passive audiences into brand advocates and, in some cases, an extended sales force.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
North Jersey companies ramp up social media efforts”, Jared Hendler (featured), July 12, 2012 – NorthJersey.com/The Record
Facebook Timeline Launch for Brand Pages
While Facebook's Timeline layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.
How Google+ Just Plus-Sized Organic Search
In a move that should surprise no one, Google announced that it will start integrating data from Google+ into its organic search results. The move appears to be the latest attempt from the search giant to increase the popularity and relevance of its social network.
Digital Mom's Report
We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?
Is the Web's Interest in Pinterest Right for Your Brand?
Pinterest is the hottest social network since Twitter. It’s the fastest site ever to break the 10 million unique visitors mark, and it's driving more referral traffic to retailers than Linkedin, Google+ and YouTube. This raises the question–is it time for your brand to hop on board?
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
Digital Moms Aren’t Created Equal
Based on a survey of more than 1,000 moms, we’ve learned that “digital” moms aren’t created equal when it comes to what they’re doing online and what kinds of technologies they prefer.
Johnson & Johnson’s UPLIV™ program
Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.
Messaging: Smartphone VS. Tablet-Based Video Viewing
In February 2012, we surveyed more than 1,100 U.S. consumers. Our objective: determine the words and images most strongly associated with watching mobile videos on each device.