Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.

Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.

Join EVP Ephraim Cohen and C-level executives from IBM, Virgin Atlantic, Diageo, Verizon Wireless and more at the Customer Experience Leadership Conference where they will share insights and strategies on "How Digital is Changing the Customer Experience".

Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.

As brands put together their marketing budgets for 2013, now is the time to ensure visual content is an integrated part of the overall marketing strategy. There are a few common ways visuals can build relevance and transform passive audiences into brand advocates and, in some cases, an extended sales force.

We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.

We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.

While Facebook's Timeline layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.

In a move that should surprise no one, Google announced that it will start integrating data from Google+ into its organic search results. The move appears to be the latest attempt from the search giant to increase the popularity and relevance of its social network.

Times have been tough for brick-and-mortar (BAM) retail locations over the last few decades. However, location-based service campaigns enable BAM brands to directly engage consumers within location-specific areas, encourage patronage and increase positive brand perception and recognition like never before.

We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?

Pinterest is the hottest social network since Twitter.  It’s the fastest site ever to break the 10 million unique visitors mark, and it's driving more referral traffic to retailers than Linkedin, Google+ and YouTube. This raises the question–is it time for your brand to hop on board?

To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.

MWW & Nikon created the Nikon 1 "Small Moments are Huge" Gallery, an online photo gallery on Facebook designed to increase online engagement and generate excitement and buzz around the Nikon 1 product line.

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

Based on a survey of more than 1,000 moms, we’ve learned that “digital” moms aren’t created equal when it comes to what they’re doing online and what kinds of technologies they prefer.

In February 2012, we surveyed more than 1,100 U.S. consumers.  Our objective: determine the words and images most strongly associated with watching mobile videos on each device.

In a move to reboot the F-commerce platform, Facebook has introduced a new retail feature – “Want” and “Collect” buttons.