Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal
Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.
How to Use Twitter's New Video Service Vine to Boost Engagement With Your Brand
Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.
MWW @ The Conference Board
Join EVP Ephraim Cohen and C-level executives from IBM, Virgin Atlantic, Diageo, Verizon Wireless and more at the Customer Experience Leadership Conference where they will share insights and strategies on "How Digital is Changing the Customer Experience".
MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp
Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.
Brands Go Visual
As brands put together their marketing budgets for 2013, now is the time to ensure visual content is an integrated part of the overall marketing strategy. There are a few common ways visuals can build relevance and transform passive audiences into brand advocates and, in some cases, an extended sales force.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
North Jersey companies ramp up social media efforts”, Jared Hendler (featured), July 12, 2012 – NorthJersey.com/The Record
Facebook Timeline Launch for Brand Pages
While Facebook's Timeline layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.
How Google+ Just Plus-Sized Organic Search
In a move that should surprise no one, Google announced that it will start integrating data from Google+ into its organic search results. The move appears to be the latest attempt from the search giant to increase the popularity and relevance of its social network.
Could LBS Bring Traditional Retailers Back to Life?
Times have been tough for brick-and-mortar (BAM) retail locations over the last few decades. However, location-based service campaigns enable BAM brands to directly engage consumers within location-specific areas, encourage patronage and increase positive brand perception and recognition like never before.
Digital Mom's Report
We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?
Is the Web's Interest in Pinterest Right for Your Brand?
Pinterest is the hottest social network since Twitter. It’s the fastest site ever to break the 10 million unique visitors mark, and it's driving more referral traffic to retailers than Linkedin, Google+ and YouTube. This raises the question–is it time for your brand to hop on board?
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Nikon Small Moments
MWW & Nikon created the Nikon 1 "Small Moments are Huge" Gallery, an online photo gallery on Facebook designed to increase online engagement and generate excitement and buzz around the Nikon 1 product line.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
Digital Moms Aren’t Created Equal
Based on a survey of more than 1,000 moms, we’ve learned that “digital” moms aren’t created equal when it comes to what they’re doing online and what kinds of technologies they prefer.