CEOs Take the Ice Bucket Challenge
Why has the ALS Ice Bucket Challenge been so popular among CEOs? Our Chief Social Strategist, Mitzi Emrich shares her insights with The Washington Post on what makes this campaign different.
CHECK US OUT @ SOCIAL MEDIA WEEK!
Can the right branded content strategy across your social media platforms drive your bottom line? Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.
MWW @ Social Media Week
Join Entrepreneur and TV personality, Bill Rancic, and MWW VP, Digital Strategy, Tim Baker at Social Media Week in Chicago for their session on Using Social Tools to Inform Strategies hosted by Hillshire Brands Company. Register today!
GO MOBILE OR GO HOME
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal
Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.
Media by the Numbers: The Changing Landscape of the News Consumption Cycle
To ensure our clients’ news distribution strategies have the highest impact possible, MWW set out to map the following: when do consumers read (or hear or see) what type of news on what device and via what type of news delivery system?
MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp
Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.
MWW @ Social Media Week NY
View the live stream for "Play Ball: Integrating Social Media & the Live Experience," a SMW Master Class featuring speakers from Major League Baseball and MWW.
Telling the Green Story
We built awareness for the Los Angeles Community College District’s $6 billion Sustainable Construction Program, one of the largest publicly funded green building programs in the country.
Samsung Mobile Galaxy Note II Launch
Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Samsung's Breaking Newsroom: All Samsung, All the Time
We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.
Securing a picture-perfect launch
Our team created a picture perfect launch for web-based photo editing software Picnik.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
Learning the wonders of wireless
We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
The Other Side of BMW
BMW Motorrad USA tasked MWW to transform its image as a niche luxury motorcycle brand into an approachable and attainable adventure enthusiast’s dream.
MWW Helps Air New Zealand Soar with First Same-Sex Marriage in the Sky
As part of a US media relations campaign, MWW client Air New Zealand received some love from the Associated Press for the first in-flight same-sex marriage after the legalization of gay marriage in New Zealand.
Johnson & Johnson’s UPLIV™ program
Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.
Promoting Eventbrite as a Resource for Music Events
Developed a promotional campaign to secure placements among a key music and lifestyle audience.
Messaging: Smartphone VS. Tablet-Based Video Viewing
In February 2012, we surveyed more than 1,100 U.S. consumers. Our objective: determine the words and images most strongly associated with watching mobile videos on each device.