Technology / Digital Content

Our practice melds left-brained technology with right-brained content for a well-rounded offering you won’t find elsewhere. The technology and digital content industries are moving fast, so we move faster. Our core teams deliver true subject matter expertise ranging from semi-conductor technology to consumer electronics, apps and entertainment for fully integrated solutions. We build true working relationships with media, analysts, and other influencers that drive the market conversation. We work with influencers to create our own communities, original research, events and partnerships that give our clients the edge they need to succeed.

For more information, please contact: Molly Mulloy EVP, Technology Lead, GM-San Francisco
mmulloy@mww.com

MWW and PRNews Discuss How Blogs Are Emerging as New Release Platform

International University of Nursing in St. Kitts

CEOs Take the Ice Bucket Challenge

Why has the ALS Ice Bucket Challenge been so popular among CEOs? Our Chief Social Strategist, Mitzi Emrich shares her insights with The Washington Post on what makes this campaign different.

MWW Capabilities

Launching Orange is the New Black

CHECK US OUT @ SOCIAL MEDIA WEEK!

Can the right branded content strategy across your social media platforms drive your bottom line?  Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.

Alison Cox Joins Mww As Vice President, Enterprise Technology

Yahoo’s Logo Redesign as Brand Reputation Tactic

MWW @ Social Media Week

Join Entrepreneur and TV personality, Bill Rancic, and MWW VP, Digital Strategy, Tim Baker at Social Media Week in Chicago for their session on Using Social Tools to Inform Strategies hosted by Hillshire Brands Company. Register today!

Meet the feature that confirms Facebook is a public network

Developing A Brand Name Among Media And Analysts

Tech Firm Synqera Featured in TIME Magazine

MWW WHITEPAPER:
GO MOBILE OR GO HOME

Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.

Stronger Than The Storm:
Chalk Art

#STTS

Stronger Than The Storm:
Surf's Up

#STTS

Try This App: Circa Allows You to Follow, Not Just Read, the News

Local Store Marketing in a Digital World by EVP Alissa Blate

Winning the Reputation War: 5 Things Nike Knows (and Does) That Your Company Doesn’t

MWW Ventures: Committed to Building the Next Iconic Brand

MWW Ventures is the strategic early stage arm of MWW and the preferred public relations, social media and marketing partner for emerging brands.

Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal

Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.

When it comes to building your reputation in social media, relevance beats size

Media by the Numbers: The Changing Landscape of the News Consumption Cycle

To ensure our clients’ news distribution strategies have the highest impact possible, MWW set out to map the following: when do consumers read (or hear or see) what type of news on what device and via what type of news delivery system?

MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp

Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.

MWW @ Social Media Week NY

View the live stream for "Play Ball: Integrating Social Media & the Live Experience," a SMW Master Class featuring speakers from Major League Baseball and MWW.

Twitter’s Vine: Constraint Now Inspires Video Creativity

Telling the Green Story

We built awareness for the Los Angeles Community College District’s $6 billion Sustainable Construction Program, one of the largest publicly funded green building programs in the country.

Are news sites going to lose to their great partner? The social network?

Tumblr Beats Facebook? Yes, Maybe, No

Wize Commerce CEO Jeff Katz’s Featured Article on Fast Company

Samsung Mobile Galaxy Note II Launch

Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.

Nimbuzz™ Appoints MWW As Public Relations Agency Of Record

Samsung: Sustainability

Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.

Samsung's Breaking Newsroom: All Samsung, All the Time

We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.

Securing a picture-perfect launch

Our team created a picture perfect launch for web-based photo editing software Picnik.

Nikon: The Chase

We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.

MWW Wins At PR News and Bulldog Awards!

Learning the wonders of wireless

We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.

MWW Snags Silver and Shortlisted for Gold in the 2013 SABRE Awards.

MWW Named Finalist in the Golden Bridge Awards and the PR News’ Digital PR Awards!

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

The Other Side of BMW

BMW Motorrad USA tasked MWW to transform its image as a niche luxury motorcycle brand into an approachable and attainable adventure enthusiast’s dream.

MWW Helps Air New Zealand Soar with First Same-Sex Marriage in the Sky

As part of a US media relations campaign, MWW client Air New Zealand received some love from the Associated Press for the first in-flight same-sex marriage after the legalization of gay marriage in New Zealand.

Johnson & Johnson’s UPLIV™ program

Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.

Promoting Eventbrite as a Resource for Music Events

Developed a promotional campaign to secure placements among a key music and lifestyle audience.

Messaging: Smartphone VS. Tablet-Based Video Viewing

In February 2012, we surveyed more than 1,100 U.S. consumers.  Our objective: determine the words and images most strongly associated with watching mobile videos on each device.

Former Nokia Communications Executive Laurie Armstrong Joins MWW’s Technology Practice as Senior Vice President, Mobile Industry

Load More