Technology / Digital Content

Our practice melds left-brained technology with right-brained content for a well-rounded offering you won’t find elsewhere. The technology and digital content industries are moving fast, so we move faster. Our core teams deliver true subject matter expertise ranging from semi-conductor technology to consumer electronics, apps and entertainment for fully integrated solutions. We build true working relationships with media, analysts, and other influencers that drive the market conversation. We work with influencers to create our own communities, original research, events and partnerships that give our clients the edge they need to succeed.

For more information, please contact: Karen ClyneGeneral Manager and National Technology Practice Lead

Developing A Brand Name Among Media And Analysts

Securing a picture-perfect launch

Our team created a picture perfect launch for web-based photo editing software Picnik.

Nikon: The Chase

We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

Johnson & Johnson’s UPLIV™ program

Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.

Promoting Eventbrite as a Resource for Music Events

Developed a promotional campaign to secure placements among a key music and lifestyle audience.