MWW @ Social Media Week
Join Entrepreneur and TV personality, Bill Rancic, and MWW VP, Digital Strategy, Tim Baker at Social Media Week in Chicago for their session on Using Social Tools to Inform Strategies hosted by Hillshire Brands Company. Register today!
GO MOBILE OR GO HOME
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
MWW Ventures: Committed to Building the Next Iconic Brand
MWW Ventures is the strategic early stage arm of MWW and the preferred public relations, social media and marketing partner for emerging brands.
Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal
Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.
Media by the Numbers: The Changing Landscape of the News Consumption Cycle
To ensure our clients’ news distribution strategies have the highest impact possible, MWW set out to map the following: when do consumers read (or hear or see) what type of news on what device and via what type of news delivery system?
MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp
Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.
MWW @ Social Media Week NY
View the live stream for "Play Ball: Integrating Social Media & the Live Experience," a SMW Master Class featuring speakers from Major League Baseball and MWW.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Samsung Mobile Galaxy Note II Launch
Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Samsung's Breaking Newsroom: All Samsung, All the Time
We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.
Securing a picture-perfect launch
Our team created a picture perfect launch for web-based photo editing software Picnik.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
Learning the wonders of wireless
We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.
Promoting Eventbrite as a Resource for Music Events
Developed a promotional campaign to secure placements among a key music and lifestyle audience.
Messaging: Smartphone VS. Tablet-Based Video Viewing
In February 2012, we surveyed more than 1,100 U.S. consumers. Our objective: determine the words and images most strongly associated with watching mobile videos on each device.