Consumer Lifestyle Marketing

When people are passionate about a brand it becomes a part of their lifestyle.

We do more than generate great publicity – we help brands build deeper relationships with consumers. Our communications programs emotionally engage audiences in a way that’s consistent, moving and meaningful. And no matter the strategy or tactic, we’re always focused on one question: “What’s your definition of success?” Because every pitch, every event, every campaign we craft is aligned with your business objective. At the end of the day, that’s what we’re here for — to drive bottom-line results and make your brand matter more.

For more information, please contact: Alissa J. Blate Executive Vice President, Global Consumer Marketing Practice Leader
alissa.blate@mww.com

Tara NaughtonExecutive Vice President,
Consumer Marketing Group, NY
tnaughton@mww.com

Pet Safety Case Study

MWW introduced the Subaru PET SAFETY CASE STUDY.

Driving Purchase for Summer Grilling Season

MWWPR CEO MICHAEL KEMPNER NAMED ‘AGENCY AWE PROFESSIONAL’ BY PR NEWS

MWWPR was recognized among the elite in our industry at this year’s PR News Agency Elite Awards – taking home three honors for our outstanding leadership, commitment to employee development and best-in-class client service in Consumer Marketing.

Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities

McDonald’s Tackles the Super Bowl in New York City

REGISTERED DIETITIAN SARAH LEWIS JOINS MWW TO GROW AND SUPPORT AGENCY’S LEADING NUTRITIONAL COMMUNICATIONS TEAM

Registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice.

Celebrating Love with Air New Zealand

MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity

Positioning the Arc Trainer as an Effective Workout Tool

MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.

Paul Taylor Dance Company Takes Modern Dance To New Heights

MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.

Launching McDonald’s Premium McWrap in NYC

To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.

Capturing the Sound of SXSW for Nikon

We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.

Subaru XV CrossTrek Hybrid South Florida Press Trip

MWW introduced the Subaru XV CrossTrek Hybrid South Florida Press Trip.

Valentine's Day Playbook: Getting Ready for "The Other Big Game"

By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.

Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11

We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.

Generating Buzz with BPAA and the Bowling Hall of Fame

BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.

Introducing Glimpse™ as the New "Green" Standard in Skin Care

Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant

Helping McDonald’s dispel myths around nutrition in the Tri-State Area

McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness

Steering Social for Subaru

To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.

Helping the Palm 'Steak' Its Claim as a Premier Dining Destination

MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."

Celebrating “Cankle Awareness Month” at Gold’s Gym

MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

High Profile Housewarming for Homeboy

Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.

Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area

Mobilizing teens in support of Ronald McDonald House Charities.

Positioning Superfly Presents as a Strategic Brand Partner

MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.

Helping Healthways Make Headlines

MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.

Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals

MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.

Launching ALDI's Low-Cost Premium Skincare Line in the U.S.

Launching "The New Atkins for a New You Cookbook"

We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.

Making the Time Warner Center Become One of NYC’s Most Highly Trafficked Destinations

MWW has focused on unifying , one stop destination for a quintessential, New York experience.

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