MWWPR CEO MICHAEL KEMPNER NAMED ‘AGENCY AWE PROFESSIONAL’ BY PR NEWS
MWWPR was recognized among the elite in our industry at this year’s PR News Agency Elite Awards – taking home three honors for our outstanding leadership, commitment to employee development and best-in-class client service in Consumer Marketing.
Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
REGISTERED DIETITIAN SARAH LEWIS JOINS MWW TO GROW AND SUPPORT AGENCY’S LEADING NUTRITIONAL COMMUNICATIONS TEAM
Registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice.
Celebrating Love with Air New Zealand
MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity
Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
Paul Taylor Dance Company Takes Modern Dance To New Heights
MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.
Launching McDonald’s Premium McWrap in NYC
To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Valentine's Day Playbook: Getting Ready for "The Other Big Game"
By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
Generating Buzz with BPAA and the Bowling Hall of Fame
BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.
Helping McDonald’s dispel myths around nutrition in the Tri-State Area
McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Helping the Palm 'Steak' Its Claim as a Premier Dining Destination
MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."
Celebrating “Cankle Awareness Month” at Gold’s Gym
MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.
High Profile Housewarming for Homeboy
Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.
Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area
Mobilizing teens in support of Ronald McDonald House Charities.
Positioning Superfly Presents as a Strategic Brand Partner
MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.
Helping Healthways Make Headlines
MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.
Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals
MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.
Launching "The New Atkins for a New You Cookbook"
We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.