Real-Time Marketing Panel on 10/27
How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. We look forward to seeing you on October 27th at 3pm EST! Register today!
Celebrating Love with Air New Zealand
MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity
Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
Sharing a Slice of Italy Across America
Timed to National Pizza Month, our team launched the "Slice of Italy Tour" a national mobile marketing tour - to raise awareness for Sbarro's return to its Italian roots.
Food & Restaurant Capabilities
We know food and we’re experts at helping brands stand out in a cluttered media market.
Paul Taylor Dance Company Takes Modern Dance To New Heights
MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.
Launching McDonald’s Premium McWrap in NYC
To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.
MWW’S JOE COHEN NAMED ONE OF PRWEEK’S “40 UNDER 40”
We are thrilled to announce that our very own Joe Cohen, senior member of the MWW consumer marketing practice, has been named among PRWeek’s “40 Under 40.”
Tell Brand Stories With Video, Pinterest & Instagram
Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.
How Restaurants can Leverage Social Media
NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.
TOSY Robotics mRobo CES 2012 Launch
MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Driving Lifestyle Media for Subaru
MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Brands in Transition
Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
Generating Buzz with BPAA and the Bowling Hall of Fame
BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.
Digital Mom's Report
We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Raising Awareness for KCA's Urgent Response to the Global AIDS Pandemic
KCA challenged MWW to heighten visibility for the fight against the global AIDS pandemic and promote action at the domestic level.
Helping the Palm 'Steak' Its Claim as a Premier Dining Destination
MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."
Usher's New Look and the World Leadership Awards
MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.
Celebrating “Cankle Awareness Month” at Gold’s Gym
MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
Bradford Walton Joins MWW’s Los Angeles Office As Senior Vice President, Consumer Lifestyle Marketing
Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area
Mobilizing teens in support of Ronald McDonald House Charities.
Positioning Superfly Presents as a Strategic Brand Partner
MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.
Positioning Cape May, NJ as a Premier Travel Destination
Tourism over the last few years had been lagging. MWW has hired to turn Cape May into a premier travel center year round.
Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals
MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.
Elevating Scotland Awareness with Tartan Week
MWW was challenged with elevating the profile of Tartan Week, an annual event in NYC.
Reaching a New Generation of Rock-n-Rollers with Hard Rock Café
In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.