Consumer Lifestyle Marketing

When people are passionate about a brand it becomes a part of their lifestyle.

We do more than generate great publicity – we help brands build deeper relationships with consumers. Our communications programs emotionally engage audiences in a way that’s consistent, moving and meaningful. And no matter the strategy or tactic, we’re always focused on one question: “What’s your definition of success?” Because every pitch, every event, every campaign we craft is aligned with your business objective. At the end of the day, that’s what we’re here for — to drive bottom-line results and make your brand matter more.

For more information, please contact: Alissa J. Blate Executive Vice President, Global Consumer Marketing Practice Leader
alissa.blate@mww.com

Franchise Communications

Best Practices in Executing a Real-Time Marketing Campaign

CHECK US OUT @ SOCIAL MEDIA WEEK!

Can the right branded content strategy across your social media platforms drive your bottom line?  Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.

EVP Ephraim Cohen Moderates “Second Thursday”

Join MWW EVP Ephraim Cohen as he moderates the upcoming “Second Thursday” event hosted by Crossroads Venture Group.  Joined by Jason Young, CEO of Crisp Media; Joseph Jaffe, CEO of Evol8tion; and Stephen Bradley, CEO of AuthorBee, the panel will explore “Key Trends and Investment Opportunities in Digital Media, AdTech, and Branding.”

Real-Time Marketing Panel on 10/27

How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. We look forward to seeing you on October 27th at 3pm EST! Register today!

Cause Marketing

Luxury Marketing

MWW Wins Gold for PR Agency of the Year!

MWW’s Joe Cohen Named One of PRWeek’s “40 Under 40”

MWW Has Won Eight American Business Awards!

Celebrating Love with Air New Zealand

MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity

Positioning the Arc Trainer as an Effective Workout Tool

MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.

Engineering a New Way to Bring the Best Food to Restaurant Tables

Our client D'Artagnan is experimenting with a new way to raise poultry in the “Pursuit of Tastier Chickens”. Discover more in their feature in The New York Times.

Sharing a Slice of Italy Across America

Timed to National Pizza Month, our team launched the "Slice of Italy Tour" ­ a national mobile marketing tour - to raise awareness for Sbarro's return to its Italian roots.

Food & Restaurant Capabilities

We know food and we’re experts at helping brands stand out in a cluttered media market.

Paul Taylor Dance Company Takes Modern Dance To New Heights

MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.

Launching McDonald’s Premium McWrap in NYC

To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.

MWW SVP Shannon Eis Shows Off the Hottest Summer Toys on Letterman

MWW’S JOE COHEN NAMED ONE OF PRWEEK’S “40 UNDER 40”

We are thrilled to announce that our very own Joe Cohen, senior member of the MWW consumer marketing practice, has been named among PRWeek’s “40 Under 40.”

The Huffington Post Features The Coolest Hostel Stays Around The World From Booking.com

Tell Brand Stories With Video, Pinterest & Instagram

Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.

How Restaurants can Leverage Social Media

NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.

Ragan’s Showcases MWW Social Media Work for McDonald’s

Five Secrets to Restaurant Social Media Success Featuring VP Tim Baker

Local Store Marketing in a Digital World by EVP Alissa Blate

TOSY Robotics mRobo CES 2012 Launch

MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.

Brands are now owned by the social consumer.

Capturing the Sound of SXSW for Nikon

We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.

Driving Lifestyle Media for Subaru

MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.

Samsung: Sustainability

Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.

Brands in Transition

Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.

Kendall-Jackson Selects MWW to Launch New Consumer Campaign

Valentine's Day Playbook: Getting Ready for "The Other Big Game"

By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.

MWW Wins At PR News and Bulldog Awards!

Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11

We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.

MWW Wins Big at PR News’ PR People Awards!

MWW Snags Silver and Shortlisted for Gold in the 2013 SABRE Awards.

Generating Buzz with BPAA and the Bowling Hall of Fame

BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.

MWW Named Finalist in the Social Media Icon Awards!

Digital Mom's Report

We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?

Introducing Glimpse™ as the New "Green" Standard in Skin Care

Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant

Helping McDonald’s dispel myths around nutrition in the Tri-State Area

McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness

Steering Social for Subaru

To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.

Choose an Internship after College Graduation

Raising Awareness for KCA's Urgent Response to the Global AIDS Pandemic

KCA challenged MWW to heighten visibility for the fight against the global AIDS pandemic and promote action at the domestic level.

Helping the Palm 'Steak' Its Claim as a Premier Dining Destination

MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."

PR News Awards Honors MWW!

MWW Wins at the 2012 Galaxy Awards!

Usher's New Look and the World Leadership Awards

MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.

Celebrating “Cankle Awareness Month” at Gold’s Gym

MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

High Profile Housewarming for Homeboy

Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.

“7 deadly sins of PR”, Joe Cohen, September 19, 2012 – Ragan’s PR Daily

Bradford Walton Joins MWW’s Los Angeles Office As Senior Vice President, Consumer Lifestyle Marketing

Zippo: “Made in the U.S.A.” – 500 Million Zippos & Counting

Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area

Mobilizing teens in support of Ronald McDonald House Charities.

Positioning Superfly Presents as a Strategic Brand Partner

MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.

Positioning Cape May, NJ as a Premier Travel Destination

Tourism over the last few years had been lagging. MWW has hired to turn Cape May into a premier travel center year round.

Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals

MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.

Launching ALDI's Low-Cost Premium Skincare Line in the U.S.

Elevating Scotland Awareness with Tartan Week

MWW was challenged with elevating the profile of Tartan Week, an annual event in NYC.

Launching "The New Atkins for a New You Cookbook"

We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.

Reaching a New Generation of Rock-n-Rollers with Hard Rock Café

In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.

Making the Time Warner Center Become One of NYC’s Most Highly Trafficked Destinations

MWW has focused on unifying , one stop destination for a quintessential, New York experience.

Load More