Consumer Lifestyle Marketing

When people are passionate about a brand it becomes a part of their lifestyle.

We do more than generate great publicity – we help brands build deeper relationships with consumers. Our communications programs emotionally engage audiences in a way that’s consistent, moving and meaningful. And no matter the strategy or tactic, we’re always focused on one question: “What’s your definition of success?” Because every pitch, every event, every campaign we craft is aligned with your business objective. At the end of the day, that’s what we’re here for — to drive bottom-line results and make your brand matter more.

For more information, please contact: Alissa J. Blate Executive Vice President, Global Consumer Marketing Practice Leader

Tara NaughtonExecutive Vice President,
Consumer Marketing Group, NY

MWW Matter More

A snapshot of what we do and who we are.


MWWPR was recognized among the elite in our industry at this year’s PR News Agency Elite Awards – taking home three honors for our outstanding leadership, commitment to employee development and best-in-class client service in Consumer Marketing.

MWW Acquires Braben Communications

MWW has acquired Braben, a leading UK specialist communications agency for the media, technology and advertising industries. Braben’s specialist team will join MWW’s London office, bringing the company to 24 staff in total.

MWW at the 2014 Global PR Summit

Is PR the next big leader in deriving cultural insights? On the Holmes Report PR Summit panel, MWW COO David Herrick explains how MWW utilizes research and data to uncover what matters most to consumers.

Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities

Using Real-Time Tactics to Get the Most of Your PR

Gain insights into the essentials necessary for real-time marketing and PR success in MWW EVP Alissa Blate’s latest guest blog post with Vocus.



Franchise Communications

Join EVP Alissa Blate for Vocus Webinar on Oct. 22

Learn how to tackle real-time PR with MWW EVP Alissa Blate as she discusses newsjacking, creating news stories and content for the holidays.

Join MWW EVP Alissa Blate at the Fast Casual Executive Summit

Can you really influence a customer? This session with Alissa Blate and major brand leaders will show you how to use analytics to make your business smarter and get diners in the doors.

MWW is “Stronger Than the Storm”

After Superstorm Sandy hit the coast of New Jersey in October 2012, would tourists and vacationers know that the Jersey Shore was open for business the following summer? They would, thanks to MWW. See how we made it happen:


MWW Capabilities

McDonald’s Tackles the Super Bowl in New York City

Media Earned is Money Saved

Join MWW EVP Tara Naughton for the “Media Earned is Money Saved” panel hosted by Huge on May 14th, taking a closer look at the roles PR and earned media play in digital campaigns and product launches.  With panelists from Huge, PRWeek, and House Party, Inc., Tara will offer a deeper dive into the value of earned media, strategic guidelines, and how to make it work for brands.

MWW SVP Stephen Macias shares how automotive brands can tailor ads to reach LGBT community


Registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice.

Fan Freedom

Best Practices in Executing a Real-Time Marketing Campaign


Can the right branded content strategy across your social media platforms drive your bottom line?  Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.

EVP Ephraim Cohen Moderates “Second Thursday”

Join MWW EVP Ephraim Cohen as he moderates the upcoming “Second Thursday” event hosted by Crossroads Venture Group.  Joined by Jason Young, CEO of Crisp Media; Joseph Jaffe, CEO of Evol8tion; and Stephen Bradley, CEO of AuthorBee, the panel will explore “Key Trends and Investment Opportunities in Digital Media, AdTech, and Branding.”

Using Social Media to Drive Financial PR in 2014

Real-Time Marketing Panel on 10/27/13

How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. This panel took place October 27, 2013 at 3pm EST.

Cause Marketing

Luxury Marketing

MWW Wins Gold for PR Agency of the Year!

MWW’s Joe Cohen Named One of PRWeek’s “40 Under 40”

MWW Has Won Eight American Business Awards!

Celebrating Love with Air New Zealand

MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity

Positioning the Arc Trainer as an Effective Workout Tool

MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.

Engineering a New Way to Bring the Best Food to Restaurant Tables

Our client D'Artagnan is experimenting with a new way to raise poultry in the “Pursuit of Tastier Chickens”. Discover more in their feature in The New York Times.

Paul Taylor Dance Company Takes Modern Dance To New Heights

MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.

Launching McDonald’s Premium McWrap in NYC

To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.

MWW SVP Shannon Eis Shows Off the Hottest Summer Toys on Letterman


We are thrilled to announce that our very own Joe Cohen, senior member of the MWW consumer marketing practice, has been named among PRWeek’s “40 Under 40.”

The Huffington Post Features The Coolest Hostel Stays Around The World From

Can’t Tell a Story in 6 Seconds? You’re Not Trying

Tell Brand Stories With Video, Pinterest & Instagram

Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.

How Restaurants can Leverage Social Media

NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.

Ragan’s Showcases MWW Social Media Work for McDonald’s

Five Secrets to Restaurant Social Media Success Featuring VP Tim Baker

How to Use Twitter's New Video Service Vine to Boost Engagement With Your Brand

Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.

TOSY Robotics mRobo CES 2012 Launch

MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.

Brands are now owned by the social consumer.

Capturing the Sound of SXSW for Nikon

We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.

Driving Lifestyle Media for Subaru

MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.

Samsung: Sustainability

Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.

Brands in Transition

Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.

Kendall-Jackson Selects MWW to Launch New Consumer Campaign

Valentine's Day Playbook: Getting Ready for "The Other Big Game"

By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.

MWW Wins At PR News and Bulldog Awards!

Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11

We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.

MWW Wins Big at PR News’ PR People Awards!

MWW Snags Silver and Shortlisted for Gold in the 2013 SABRE Awards.

Generating Buzz with BPAA and the Bowling Hall of Fame

BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.

MWW Named Finalist in the Social Media Icon Awards!

Digital Mom's Report

We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?

Introducing Glimpse™ as the New "Green" Standard in Skin Care

Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant

Helping McDonald’s dispel myths around nutrition in the Tri-State Area

McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness

Building Relevance and Driving Results for Trade Associations

Steering Social for Subaru

To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.

Choose an Internship after College Graduation

Helping the Palm 'Steak' Its Claim as a Premier Dining Destination

MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."

PR News Awards Honors MWW!

Usher's New Look and the World Leadership Awards

MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.

Celebrating “Cankle Awareness Month” at Gold’s Gym

MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

The Other Side of BMW

BMW Motorrad USA tasked MWW to transform its image as a niche luxury motorcycle brand into an approachable and attainable adventure enthusiast’s dream.

High Profile Housewarming for Homeboy

Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.

“7 deadly sins of PR”, Joe Cohen, September 19, 2012 – Ragan’s PR Daily

Bradford Walton Joins MWW’s Los Angeles Office As Senior Vice President, Consumer Lifestyle Marketing

Zippo: “Made in the U.S.A.” – 500 Million Zippos & Counting

Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area

Mobilizing teens in support of Ronald McDonald House Charities.

Positioning Superfly Presents as a Strategic Brand Partner

MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.

Helping Healthways Make Headlines

MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.

Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals

MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.

Launching ALDI's Low-Cost Premium Skincare Line in the U.S.

Launching "The New Atkins for a New You Cookbook"

We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.

Reaching a New Generation of Rock-n-Rollers with Hard Rock Café

In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.

Making the Time Warner Center Become One of NYC’s Most Highly Trafficked Destinations

MWW has focused on unifying , one stop destination for a quintessential, New York experience.

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