MWW Acquires Braben Communications
MWW has acquired Braben, a leading UK specialist communications agency for the media, technology and advertising industries. Braben’s specialist team will join MWW’s London office, bringing the company to 24 staff in total.
MWW at the 2014 Global PR Summit
Is PR the next big leader in deriving cultural insights? On the Holmes Report PR Summit panel, MWW COO David Herrick explains how MWW utilizes research and data to uncover what matters most to consumers.
Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
Using Real-Time Tactics to Get the Most of Your PR
Gain insights into the essentials necessary for real-time marketing and PR success in MWW EVP Alissa Blate’s latest guest blog post with Vocus.
Join EVP Alissa Blate for Vocus Webinar on Oct. 22
Learn how to tackle real-time PR with MWW EVP Alissa Blate as she discusses newsjacking, creating news stories and content for the holidays.
MWW is “Stronger Than the Storm”
After Superstorm Sandy hit the coast of New Jersey in October 2012, would tourists and vacationers know that the Jersey Shore was open for business the following summer? They would, thanks to MWW. See how we made it happen:
Media Earned is Money Saved
Join MWW EVP Tara Naughton for the “Media Earned is Money Saved” panel hosted by Huge on May 14th, taking a closer look at the roles PR and earned media play in digital campaigns and product launches. With panelists from Huge, PRWeek, and House Party, Inc., Tara will offer a deeper dive into the value of earned media, strategic guidelines, and how to make it work for brands.
CHECK US OUT @ SOCIAL MEDIA WEEK!
Can the right branded content strategy across your social media platforms drive your bottom line? Join us at Social Media Week as we dive into everything you need to know about “Creating an Adaptive Branded Content Strategy” to generate business - and brand – results.
EVP Ephraim Cohen Moderates “Second Thursday”
Join MWW EVP Ephraim Cohen as he moderates the upcoming “Second Thursday” event hosted by Crossroads Venture Group. Joined by Jason Young, CEO of Crisp Media; Joseph Jaffe, CEO of Evol8tion; and Stephen Bradley, CEO of AuthorBee, the panel will explore “Key Trends and Investment Opportunities in Digital Media, AdTech, and Branding.”
Real-Time Marketing Panel on 10/27/13
How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. This panel took place October 27, 2013 at 3pm EST.
Celebrating Love with Air New Zealand
MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity
Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
Paul Taylor Dance Company Takes Modern Dance To New Heights
MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.
Launching McDonald’s Premium McWrap in NYC
To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.
MWW’S JOE COHEN NAMED ONE OF PRWEEK’S “40 UNDER 40”
We are thrilled to announce that our very own Joe Cohen, senior member of the MWW consumer marketing practice, has been named among PRWeek’s “40 Under 40.”
Tell Brand Stories With Video, Pinterest & Instagram
Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.
How Restaurants can Leverage Social Media
NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.
How to Use Twitter's New Video Service Vine to Boost Engagement With Your Brand
Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.
TOSY Robotics mRobo CES 2012 Launch
MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Driving Lifestyle Media for Subaru
MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Brands in Transition
Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.
Valentine's Day Playbook: Getting Ready for "The Other Big Game"
By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
Generating Buzz with BPAA and the Bowling Hall of Fame
BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.
Digital Mom's Report
We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?
Helping McDonald’s dispel myths around nutrition in the Tri-State Area
McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Helping the Palm 'Steak' Its Claim as a Premier Dining Destination
MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."
Usher's New Look and the World Leadership Awards
MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.
Celebrating “Cankle Awareness Month” at Gold’s Gym
MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
The Other Side of BMW
BMW Motorrad USA tasked MWW to transform its image as a niche luxury motorcycle brand into an approachable and attainable adventure enthusiast’s dream.
High Profile Housewarming for Homeboy
Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.
Bradford Walton Joins MWW’s Los Angeles Office As Senior Vice President, Consumer Lifestyle Marketing
Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area
Mobilizing teens in support of Ronald McDonald House Charities.
Positioning Superfly Presents as a Strategic Brand Partner
MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.
Helping Healthways Make Headlines
MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.
Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals
MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.
Launching "The New Atkins for a New You Cookbook"
We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.
Reaching a New Generation of Rock-n-Rollers with Hard Rock Café
In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.