Corporate Communications

Reputation. It takes years to build, and you can lose it in an instant. At a time when information is moving at light speed, the importance of reputation is second only to the importance of understanding how to gain it, maintain it, manage it and protect it. Whether they’re looking to promote philanthropic initiatives, develop crisis contingency plans, establish thought leadership around a set of issues, strengthen their relationships in government or across their industry, or reposition their brands, our clients turn to us because we are experts at creating programs that deliver the best possible view of who they are and what they do.

For more information, please contact: Carreen Winters Executive Vice President, Corporate Communications cwinters@mww.com

MWWPR EVP Carreen Winters Offers Insight on Mitsubishi's Reputation

In another “Bad day for automakers: Mitsubishi apologizes, VW is said to pay for deceptions.” MWWPR Corporate Communications EVP, Carreen Winters provides expert commentary to The Washington Post on the trust and reputation issues Mitsubishi may now face following the release of reports revealing consumer deception.

HerVoice…In the Media

A comprehensive review of feature and profile coverage of Fortune 500 CEOs reveals differences in the interest and focus of media coverage based on gender.

MWWPR LAUNCHES NEW “HERVOICE” PRACTICE DEDICATED TO UNIQUE COMMUNICATIONS NEEDS OF WOMEN IN LEADERSHIP

We are proud to announce HerVoice, a pioneer offering in our industry. HerVoice is focused on the unique communications needs of women in leadership. We help female executives find the balance for their communications programs in a way that enhances their personal profiles, advances their company’s narrative and elevates their reputation.

MWWPR PARTNERS WITH CAESARS ENTERTAINMENT TO LAUNCH HARRAH’S WATERFRONT CONFERENCE CENTER IN ATLANTIC CITY

Caesars Entertainment, the world’s largest casino entertainment company, has hired MWWPR for public relations services to support the launch of the new Waterfront Conference Center at Harrah’s Atlantic City.

MWWPR SVP Cecilia Coakley Honored with PRSA NJ’s Chapter Service Award

Yesterday evening at the PRSA NJ Pyramid Awards, our own SVP of Corporate Communications, Cecilia Coakley was honored with this year’s Chapter Service Award! The Chapter Service Award is presented to a chapter board or committee member who provides value above and beyond the call of duty for PRSA NJ members.

US Bank brings on MWWPR as first PR AOR

US Bank has appointed MWW as its first AOR for PR to support the company’s external communications and increase brand awareness.

MWW’S CARREEN WINTERS LANDS ON PR NEWS’ FIRST- EVER ‘TOP WOMEN IN PR’ LIST

Carreen Winters, executive vice president and global corporate reputation practice leader at MWW, was included on PR News’ first-ever “Top Women in PR” list.

Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities

Making the Jersey Shore a Travel Destination for 2013 Tourists

Passaic River Restoration Initiative

Establishing Thought Leadership In A Cluttered Space

Executing a Successful High-Profile Spin-Off in a Challenging Market

Building a Leading Reputation for an Innovative Retailer

Bringing Four Brands Together With One Story, One Voice

Guiding An Airline’s Reputation to a Safe Landing

Elevating a Trusted Banking Thought Leader in an Scrutinized Industry

MWW helps ConnectOne Bank create brand awareness.

Elevating a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry

We developed brand awareness and differentiated North Jersey Community Bank’s philosophy, services and executive team from other community and national banks.

Securing Coverage for McKenna Long & Aldridge

Since 2007, MWW has represented McKenna Long & Aldridge, with responsibility for all national media relations efforts on behalf of the firm in general as well as for attorneys in the firm’s East Coast offices.

Generating Awareness for DeCotiis, FitzPatrick & Cole

For many years, MWW has served as crisis counsel for this prominent New Jersey law firm.

Establishing Frontier Airlines as a Brand Leader

In an effort to boost market share in their hub cities and focus markets, Frontier Airlines joined hands with MWW to increase consumer awareness.

Usher's New Look and the World Leadership Awards

MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.

Steering the Conversation to Saving Money on the Biggest Spending Day of the Year

To ensure Americans stayed on this newfound course of saving MWW & ING DIRECT created a savings promotion to go head-to-head with the enticing consumer online buzz of holiday sales.

Positioning Baker & Hostetler Among America's Elite Firms

MWW elevated the profile of the firm's top attorneys and key practice areas coast-to-coast.

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