Corporate Communications

Reputation. It takes years to build, and you can lose it in an instant. At a time when information is moving at light speed, the importance of reputation is second only to the importance of understanding how to gain it, maintain it, manage it and protect it. Whether they’re looking to promote philanthropic initiatives, develop crisis contingency plans, establish thought leadership around a set of issues, strengthen their relationships in government or across their industry, or reposition their brands, our clients turn to us because we are experts at creating programs that deliver the best possible view of who they are and what they do.

For more information, please contact: Carreen Winters Executive Vice President, Corporate Communications cwinters@mww.com

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Winning the Reputation War: 5 Things Nike Knows (and Does) That Your Company Doesn’t

Rating S&P’s Words

R U Kidding Me? Why A Moment of Inaction Can Destroy Years of Building Your Brand

Forget Lean In. How about women try Leaning On…Each Other?

When it comes to building your reputation in social media, relevance beats size

MWW @ The Conference Board

Join EVP Ephraim Cohen and C-level executives from IBM, Virgin Atlantic, Diageo, Verizon Wireless and more at the Customer Experience Leadership Conference where they will share insights and strategies on "How Digital is Changing the Customer Experience".

Nike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?

Elevating a Trusted Banking Thought Leader in an Scrutinized Industry

MWW helps ConnectOne Bank create brand awareness.

Papal Transition Power: Leadership Lessons of the Vatican

The Real Winner of the Super Bowl…Owned and Earned Media?

Is time, not money, the currency of employee engagement, motivation and satisfaction?

Elevating a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry

We developed brand awareness and differentiated North Jersey Community Bank’s philosophy, services and executive team from other community and national banks.

The Benefits of a Social CEO

Take a deeper dive into our research and analysis and download our most recent infographic, “The Benefits of a Social CEO”.

2012’s Reputation Winners

A New Leadership Imperative: A Social CEO

Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.

MWW Crisis Communications Expert Josh Zeitz Discusses Murdoch’s Strategy on CNN International.

“Socializing the C-Suite: Stop the Excuses, Start the Engagement”, Carreen Winters, July 26, 2012 – Social Media Week Blog

MWW Wins At PR News and Bulldog Awards!

Crisis Communications

Our counselors possess an extraordinary range and depth of crisis communications expertise – from contingency planning, crisis response training and onsite support for clients in the midst of incidents, to managing the aftermath of crises and the restoration of trust and reputations.

MWW Wins Big at PR News’ PR People Awards!

MWW Snags Silver and Shortlisted for Gold in the 2013 SABRE Awards.

Securing Coverage for McKenna Long & Aldridge

Since 2007, MWW has represented McKenna Long & Aldridge, with responsibility for all national media relations efforts on behalf of the firm in general as well as for attorneys in the firm’s East Coast offices.

Generating Awareness for DeCotiis, FitzPatrick & Cole

For many years, MWW has served as crisis counsel for this prominent New Jersey law firm.

Establishing Frontier Airlines as a Brand Leader

In an effort to boost market share in their hub cities and focus markets, Frontier Airlines joined hands with MWW to increase consumer awareness.

When it comes to employees and social media, the ruling is new, but the rules remain the same

From Employee Communications to Workforce Engagement

In today’s environment, the need to engage and activate employees is paramount. In order to achieve the necessary and desired business outcomes, companies must move from the static, one-way message delivery that has traditionally driven the practice of Employee Communications to a more dynamic form of communication: Employee Engagement.

Wherever and Whenever Connecting With Your Mobile Workforce

With the evolution of the virtual work place and employees no longer bound to their desks, companies must now find new methods of communicating with a more globalized workforce.

MWW Rocks at the 2012 PRWeek Awards!

A Crisis Communicator's Guide to Employee Communications

Does your crisis protocol include interaction with your employees to give them the appropriate context that will help them form an educated opinion? Or are they among the many constituent groups left wondering what a crisis might mean?

Building Relevance and Driving Results for Trade Associations

“A Beginner's Guide to Socializing Your CEO in Three Easy Steps”, Carreen Winters, July 23, 2012 – O’Dwyer’s

Can forgetting about shareholder value actually create shareholder value?

N.J. Firms Prepped on Going Global", featuring MWW COO, David Herrick, October 12, 2012 - The Record

MWW Awarded Nine Bulldog Stars of PR Awards!

“Media Training Techniques and Trends”, Leslie Linton (featured), August 22, 2012 – PR Newser

Reputation Matters: the MWW Manifesto

Hard to define, easy to lose. Reputation is everything. It’s the difference between sale and no sale, the right hire and an empty office. It’s the difference between creating a legacy – or disappearing in a puff of smoke. You either have it or you don’t – and you can lose it in an instant.

Restructuring Capabilities

Restructuring in court or outside of the Chapter 11 process is a complex event in which everything you say and do matters. The stakes are high and you need a trusted and tested team on your side. The senior professionals in our Restructuring Communications practice have more than 80 years of combined experience and a proven track record of success.

Sustainable Leadership

A CEO is ultimately responsible for the growth of a company as evidenced by its financial performance, its capacity for self-renewal, and its character. The only way you can measure character is by reputation.

Establishing a Market Leader's Position

Firmly establish Adecco's leaders as an indispensable quote sources for the monthly Department of Labor national and regional job reports.

Reputation Fail! Who could have made it, but missed the opportunity?

MWW Wins Six Big Apple Awards!

Steering the Conversation to Saving Money on the Biggest Spending Day of the Year

To ensure Americans stayed on this newfound course of saving MWW & ING DIRECT created a savings promotion to go head-to-head with the enticing consumer online buzz of holiday sales.

Beyond the Presidency: Will CEOs Be “Campaigning” for their Jobs?

Insights from EVP Careen Winters and our Corporate Communications Team.

Legal Communications Experience

Our extensive legal communications experience ranges from providing public relations activities and counsel to law firms to working with law firms and their clients regarding bankruptcy/restructuring, mergers & acquisitions, litigation support and a myriad of crisis issues.

Carreen Winters Shares Why Armstrong’s Foundation May Benefit from Doping Allegations

Our own EVP Carreen Winters shares her thoughts with the New York Post on why Livestrong may benefit from Lance Armstrong’s fight against doping allegations.

Media Training Tips from Leslie Linton

Leslie Linton, SVP, offers readers media training techniques and trends on PRNewser.

Exploring the Connections Between Corporate Culture and Reputation

Discover our proprietary insights into why companies' internal corporate culture plays a critical role in driving their external reputation.

Josh Zeitz, MWW's Deputy Practice Director, Fact Checks 'Lincoln'

Positioning Baker & Hostetler Among America's Elite Firms

MWW elevated the profile of the firm's top attorneys and key practice areas coast-to-coast.

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