Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
SWISSE WELLNESS AUSTRALIA HIRES MWW AS PUBLIC RELATIONS AGENCY OF RECORD FOR U.S. LAUNCH
Australia’s Number One Multivitamin Brand Turns to MWW as Brand Launches in the U.S. with Academy Award® winner Nicole Kidman as Global Ambassador
Establishing Xango as a Brand Leader
MWW helped XANGO juice expand consumer interest for its signature product and be seen within the natural foods industry as a nutritional/functional beverage leader.
Helping McDonald’s dispel myths around nutrition in the Tri-State Area
McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness
Raising Awareness for ASTMH
As a result of combined efforts, ASTMH 58th Annual Meeting generated over 835 million media impressions.
Helping Healthways Make Headlines
MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.
Johnson & Johnson’s UPLIV™ program
Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.
Launching "The New Atkins for a New You Cookbook"
We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.
Establishing Fruit2O as a Health Brand with Consumers Nationwide
MWW was asked to elevate Fuite2O into a must-have brand, worth seeking out and enjoying every day.
Developing Outreach Strategies for the Pycnogenol Jetlag Study
MWW’s program and media highlights have foster increased consumer awareness, interest and sales growth for Pycnogenol®
Crumbling the Cookie’s Unhealthy Reputation
MWW succeeded in making RD Foods and its cookie a national story upon their launch.