Research / Insights

Research, insights and strategy drive each of our client programs. We create meaningful insights and develop highly effective communications strategies using a mix of qualitative and quantitative research. Our Matter More™ Project dataset measures the priorities valued most by Americans. Just one of the many tools in our research arsenal, it drives the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

For more information, please contact: Michelle GordonSenior Vice President, Market Research & Business Intelligence

MWW Capabilities

Bringing Four Brands Together With One Story, One Voice

The Fiscal Cliff – Some Companies are Softening the Blow for Dividend Investors

Are news sites going to lose to their great partner? The social network?

The Benefits of a Social CEO

Take a deeper dive into our research and analysis and download our most recent infographic, “The Benefits of a Social CEO”.

Samsung's Breaking Newsroom: All Samsung, All the Time

We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.

Brands in Transition

Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.

Digital Mom's Report

We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?

Exploring the Connections Between Corporate Culture and Reputation

Discover our proprietary insights into why companies' internal corporate culture plays a critical role in driving their external reputation.

Messaging: Smartphone VS. Tablet-Based Video Viewing

In February 2012, we surveyed more than 1,100 U.S. consumers.  Our objective: determine the words and images most strongly associated with watching mobile videos on each device.