Celebrating Love with Air New Zealand
MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity
Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
Sharing a Slice of Italy Across America
Timed to National Pizza Month, our team launched the "Slice of Italy Tour" a national mobile marketing tour - to raise awareness for Sbarro's return to its Italian roots.
Paul Taylor Dance Company Takes Modern Dance To New Heights
MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.
Launching McDonald’s Premium McWrap in NYC
To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.
Elevating a Trusted Banking Thought Leader in an Scrutinized Industry
MWW helps ConnectOne Bank create brand awareness.
Increase an already formidable public profile for a world-renowned talent management agency
KWL Management approached MWW to create a website which was dynamic and informative, but also visually appealing, sticky, and easy to share.
Establishing Xango as a Brand Leader
MWW helped XANGO juice expand consumer interest for its signature product and be seen within the natural foods industry as a nutritional/functional beverage leader.
TOSY Robotics mRobo CES 2012 Launch
MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Elevating a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry
We developed brand awareness and differentiated North Jersey Community Bank’s philosophy, services and executive team from other community and national banks.
Supporting Sempra Energy’s Market Expansion In The Face of Fierce Resistance by Local Competitors
Our team counseled Sempra Energy through addressing negative feedback, consumer complaints and charges from the Attorney General over the launch of an unregulated company.
Telling the Green Story
We built awareness for the Los Angeles Community College District’s $6 billion Sustainable Construction Program, one of the largest publicly funded green building programs in the country.
Samsung Mobile Galaxy Note II Launch
Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.
Business as Usual at Boscov's Despite Chapter 11 Filing
Our team ensured Boscov's clear, consistent communication with all of its audiences during their restructuring process.
Launching Carbonlite's Plant of the Future
Managed the Grand Opening of carbonLITE’s new plant, the largest bottle-to-bottle recycling facility in the world.
Engineering a New Website for Kinkisharyo
The new, dynamic Kinkisharyo site designed by MWW communicates the company’s expertise and opportunities for success; generating search engine traffic and encouraging visits from potential users and current clients.
Driving Lifestyle Media for Subaru
MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Samsung's Breaking Newsroom: All Samsung, All the Time
We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.
Securing a picture-perfect launch
Our team created a picture perfect launch for web-based photo editing software Picnik.
Valentine's Day Playbook: Getting Ready for "The Other Big Game"
By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
Learning the wonders of wireless
We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.
Generating Buzz with BPAA and the Bowling Hall of Fame
BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.
Securing Coverage for McKenna Long & Aldridge
Since 2007, MWW has represented McKenna Long & Aldridge, with responsibility for all national media relations efforts on behalf of the firm in general as well as for attorneys in the firm’s East Coast offices.
Establishing Frontier Airlines as a Brand Leader
In an effort to boost market share in their hub cities and focus markets, Frontier Airlines joined hands with MWW to increase consumer awareness.
Helping McDonald’s dispel myths around nutrition in the Tri-State Area
McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Raising Awareness for KCA's Urgent Response to the Global AIDS Pandemic
KCA challenged MWW to heighten visibility for the fight against the global AIDS pandemic and promote action at the domestic level.
Helping the Palm 'Steak' Its Claim as a Premier Dining Destination
MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."
Usher's New Look and the World Leadership Awards
MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.
Celebrating “Cankle Awareness Month” at Gold’s Gym
MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.
Creating a New Look for Infrastrux
Infrastrux, a leading construction and maintenance services company, wanted to give its brand-particularly its website-a complete refresh.
Raising Awareness for ASTMH
As a result of combined efforts, ASTMH 58th Annual Meeting generated over 835 million media impressions.
High Profile Housewarming for Homeboy
Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.
Establishing a Market Leader's Position
Firmly establish Adecco's leaders as an indispensable quote sources for the monthly Department of Labor national and regional job reports.
Steering the Conversation to Saving Money on the Biggest Spending Day of the Year
To ensure Americans stayed on this newfound course of saving MWW & ING DIRECT created a savings promotion to go head-to-head with the enticing consumer online buzz of holiday sales.
Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area
Mobilizing teens in support of Ronald McDonald House Charities.
Building Visibility for European REIT’s
MWW partnered with leading U.K. and European public real estate companies to develop customized programs for U.S. investor outreach and financial communications.
Positioning Superfly Presents as a Strategic Brand Partner
MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.
Helping Healthways Make Headlines
MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.
Helping iGPS Expand its U.S. Market Success and Overcome Barriers Created by Competitors
Combating resistance, while generating market opportunities for iGPS as a solution to key consumer concerns.
Helping AAPD "Get it Done in Year One"
Our team created a program to educate parents and drive home the importance of infant dental care.
Launching Kinkisharyo in the U.S.
MWW helped brand and position Kinkisharyo to launch its latest innovation to the U.S. market
Demonstrating Long-term Shareholder Value
Driving NorthStar Realty Finance's Investor Relations efforts while navigating difficult macroeconomic conditions.
Securing Appropriations for Medical Advancements
Developing a campaign for the nation’s first comprehensive medical program dedicated solely to treating pediatric brain tumors and related disorders.
Johnson & Johnson’s UPLIV™ program
Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.
Securing Millions of Dollars In Federal Funding To Help Revitalize The City of Newark
We secured sustained funding for the completion of the Joseph G. Minish Passaic Riverfront Park and Historic Area project.
Promoting Eventbrite as a Resource for Music Events
Developed a promotional campaign to secure placements among a key music and lifestyle audience.
Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals
MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.
Designing a New Identity for CMX
MWW developed all elements of CMX's rebranding including a print advertising campaign, artwork, and internal communication materials.
Positioning Baker & Hostetler Among America's Elite Firms
MWW elevated the profile of the firm's top attorneys and key practice areas coast-to-coast.
Elevating Scotland Awareness with Tartan Week
MWW was challenged with elevating the profile of Tartan Week, an annual event in NYC.
Launching "The New Atkins for a New You Cookbook"
We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.
Building A Trustworthy Reputation for the Alternative Financial Services Industry
As the trade association that represents the interests of providers nationwide, Financial Service Centers America (FiSCA) hired MWW to help elevate the industry's and the organization's reputation, particularly among regulatory and consumer activists.
Reaching a New Generation of Rock-n-Rollers with Hard Rock Café
In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.
Establishing Fruit2O as a Health Brand with Consumers Nationwide
MWW was asked to elevate Fuite2O into a must-have brand, worth seeking out and enjoying every day.
Developing Outreach Strategies for the Pycnogenol Jetlag Study
MWW’s program and media highlights have foster increased consumer awareness, interest and sales growth for Pycnogenol®