What brings us together
separates us from the pack.
What makes us different? We don't take a siloed approach to client services - we work together across practice areas and disciplines to craft the best solutions and strategies that make our clients matter more than the competition. That's part of our "matter more" philosophy, which is manifested in not just the programs we design, but in the partnerships we build with our clients. Here's what we do really, really well.

Fan Freedom

Passaic River Restoration Initiative

National Action Council for Minorities in Engineering, Inc.

City Of Newark

Consumer Specialty Products Association

NJ FamilyCare

Student Access Student Choice Coalition

International University of Nursing in St. Kitts

Building a Leading Reputation for an Innovative Retailer

Guiding An Airline’s Reputation to a Safe Landing

Transforming A Niche Music Mogul Into A Cultural And Entreprenuerial Leader

McDonald’s Tackles the Super Bowl in New York City

Launching Orange is the New Black

Celebrating the Out100

Celebrating Love with Air New Zealand

MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity

Positioning the Arc Trainer as an Effective Workout Tool

MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.

Sharing a Slice of Italy Across America

Timed to National Pizza Month, our team launched the "Slice of Italy Tour" ­ a national mobile marketing tour - to raise awareness for Sbarro's return to its Italian roots.

Paul Taylor Dance Company Takes Modern Dance To New Heights

MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.

Launching McDonald’s Premium McWrap in NYC

To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.

Developing A Brand Name Among Media And Analysts

Communicating Stability During A Restaurant Chain’s Restructuring

Establishing Thought Leadership In A Cluttered Space

Executing a Successful High-Profile Spin-Off in a Challenging Market

Bringing Four Brands Together With One Story, One Voice

Saving An Online Retailer’s Reputation After An Attack From Activists

Elevating a Trusted Banking Thought Leader in an Scrutinized Industry

MWW helps ConnectOne Bank create brand awareness.

Increase an already formidable public profile for a world-renowned talent management agency

KWL Management approached MWW to create a website which was dynamic and informative, but also visually appealing, sticky, and easy to share.

Establishing Xango as a Brand Leader

MWW helped XANGO juice expand consumer interest for its signature product and be seen within the natural foods industry as a nutritional/functional beverage leader.

TOSY Robotics mRobo CES 2012 Launch

MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.

Raising awareness about inhalant abuse

MWW developed and implemented an education and awareness program about inhalant abuse prevention for the Alliance for Consumer Education.

Capturing the Sound of SXSW for Nikon

We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.

Elevating a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry

We developed brand awareness and differentiated North Jersey Community Bank’s philosophy, services and executive team from other community and national banks.

Supporting Sempra Energy’s Market Expansion In The Face of Fierce Resistance by Local Competitors

Our team counseled Sempra Energy through addressing negative feedback, consumer complaints and charges from the Attorney General over the launch of an unregulated company.

Telling the Green Story

We built awareness for the Los Angeles Community College District’s $6 billion Sustainable Construction Program, one of the largest publicly funded green building programs in the country.

Samsung Mobile Galaxy Note II Launch

Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.

Business as Usual at Boscov's Despite Chapter 11 Filing

Our team ensured Boscov's clear, consistent communication with all of its audiences during their restructuring process.

Launching Carbonlite's Plant of the Future

Managed the Grand Opening of carbonLITE’s new plant, the largest bottle-to-bottle recycling facility in the world.

Engineering a New Website for Kinkisharyo

The new, dynamic Kinkisharyo site designed by MWW communicates the company’s expertise and opportunities for success; generating search engine traffic and encouraging visits from potential users and current clients.

Driving Lifestyle Media for Subaru

MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.

Placing Inland Real Estate Back on Institutional Investors' Radar Screens

We reconnected Inland Real Estate Corp with the institutional investment community, and re-engaged the firm with Wall Street.

Samsung: Sustainability

Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.

Samsung's Breaking Newsroom: All Samsung, All the Time

We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.

Securing a picture-perfect launch

Our team created a picture perfect launch for web-based photo editing software Picnik.

Valentine's Day Playbook: Getting Ready for "The Other Big Game"

By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.

Nikon: The Chase

We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.

Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11

We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.

Learning the wonders of wireless

We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.

Generating Buzz with BPAA and the Bowling Hall of Fame

BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.

Securing Coverage for McKenna Long & Aldridge

Since 2007, MWW has represented McKenna Long & Aldridge, with responsibility for all national media relations efforts on behalf of the firm in general as well as for attorneys in the firm’s East Coast offices.

Generating Awareness for DeCotiis, FitzPatrick & Cole

For many years, MWW has served as crisis counsel for this prominent New Jersey law firm.

Establishing Frontier Airlines as a Brand Leader

In an effort to boost market share in their hub cities and focus markets, Frontier Airlines joined hands with MWW to increase consumer awareness.

Introducing Glimpse™ as the New "Green" Standard in Skin Care

Re-Shaping Zumba's Image from Dance Workout Phenomenon to Global Multimedia Giant

Helping McDonald’s dispel myths around nutrition in the Tri-State Area

McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness

Steering Social for Subaru

To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.

Raising Awareness for KCA's Urgent Response to the Global AIDS Pandemic

KCA challenged MWW to heighten visibility for the fight against the global AIDS pandemic and promote action at the domestic level.

Helping the Palm 'Steak' Its Claim as a Premier Dining Destination

MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."

Usher's New Look and the World Leadership Awards

MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.

Celebrating “Cankle Awareness Month” at Gold’s Gym

MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.

Launching the VW GTI Exclusively Online

MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.

Creating a New Look for Infrastrux

Infrastrux, a leading construction and maintenance services company, wanted to give its brand-particularly its website-a complete refresh.

Raising Awareness for ASTMH

As a result of combined efforts, ASTMH 58th Annual Meeting generated over 835 million media impressions.

High Profile Housewarming for Homeboy

Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.

Establishing a Market Leader's Position

Firmly establish Adecco's leaders as an indispensable quote sources for the monthly Department of Labor national and regional job reports.

Zippo: “Made in the U.S.A.” – 500 Million Zippos & Counting

Steering the Conversation to Saving Money on the Biggest Spending Day of the Year

To ensure Americans stayed on this newfound course of saving MWW & ING DIRECT created a savings promotion to go head-to-head with the enticing consumer online buzz of holiday sales.

Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area

Mobilizing teens in support of Ronald McDonald House Charities.

Building Visibility for European REIT’s

MWW partnered with leading U.K. and European public real estate companies to develop customized programs for U.S. investor outreach and financial communications.

Positioning Superfly Presents as a Strategic Brand Partner

MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.

Positioning Cape May, NJ as a Premier Travel Destination

Tourism over the last few years had been lagging. MWW has hired to turn Cape May into a premier travel center year round.

Helping Healthways Make Headlines

MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.

Helping iGPS Expand its U.S. Market Success and Overcome Barriers Created by Competitors

Combating resistance, while generating market opportunities for iGPS as a solution to key consumer concerns.

Helping AAPD "Get it Done in Year One"

Our team created a program to educate parents and drive home the importance of infant dental care.

Launching Kinkisharyo in the U.S.

MWW helped brand and position Kinkisharyo to launch its latest innovation to the U.S. market

Demonstrating Long-term Shareholder Value

Driving NorthStar Realty Finance's Investor Relations efforts while navigating difficult macroeconomic conditions.

Securing Appropriations for Medical Advancements

Developing a campaign for the nation’s first comprehensive medical program dedicated solely to treating pediatric brain tumors and related disorders.

Johnson & Johnson’s UPLIV™ program

Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.

Securing Millions of Dollars In Federal Funding To Help Revitalize The City of Newark

We secured sustained funding for the completion of the Joseph G. Minish Passaic Riverfront Park and Historic Area project.

Promoting Eventbrite as a Resource for Music Events

Developed a promotional campaign to secure placements among a key music and lifestyle audience.

Living the Legacy: The Untold Story of the Milton Hershey School

Our team lead the launch of a strategic PR program designed to generate broad media coverage and raise overall awareness for the school.

Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals

MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.

Designing a New Identity for CMX

MWW developed all elements of CMX's rebranding including a print advertising campaign, artwork, and internal communication materials.

Positioning bergenPAC as a World Class Performing Arts Center

Launching ALDI's Low-Cost Premium Skincare Line in the U.S.

Positioning Baker & Hostetler Among America's Elite Firms

MWW elevated the profile of the firm's top attorneys and key practice areas coast-to-coast.

Elevating Scotland Awareness with Tartan Week

MWW was challenged with elevating the profile of Tartan Week, an annual event in NYC.

Launching "The New Atkins for a New You Cookbook"

We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.

Building A Trustworthy Reputation for the Alternative Financial Services Industry

As the trade association that represents the interests of providers nationwide, Financial Service Centers America (FiSCA) hired MWW to help elevate the industry's and the organization's reputation, particularly among regulatory and consumer activists.

Reaching a New Generation of Rock-n-Rollers with Hard Rock Café

In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.

Making the Time Warner Center Become One of NYC’s Most Highly Trafficked Destinations

MWW has focused on unifying , one stop destination for a quintessential, New York experience.

Establishing Fruit2O as a Health Brand with Consumers Nationwide

MWW was asked to elevate Fuite2O into a must-have brand, worth seeking out and enjoying every day.

Developing Outreach Strategies for the Pycnogenol Jetlag Study

MWW’s program and media highlights have foster increased consumer awareness, interest and sales growth for Pycnogenol®

Crumbling the Cookie’s Unhealthy Reputation

MWW succeeded in making RD Foods and its cookie a national story upon their launch.

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