Real-Time Marketing Panel on 10/27
How do you make the most of those real-time, trending moments, while staying true to your brand? Join MWW EVPs Alissa Blate and Ephraim Cohen as they take a deeper dive into “How Brands Successfully Culture-Jack the Big Moments” at PRSA’s International Conference. We look forward to seeing you on October 27th at 3pm EST! Register today!
Celebrating Love with Air New Zealand
MWW earned both local and international publicity for Air New Zealand's "Love is in the Air" campaign, conveying the company’s culture and values of kiwi openness, warm welcome, and creativity
Positioning the Arc Trainer as an Effective Workout Tool
MWW was tasked to bring awareness to one of Cybex’s unique pieces of fitness equipment: The Arc Trainer. Via targeted media pitches, and leveraging Cybex's partnership with celebrity star, Stacy Keibler, MWW garnered over 87 million media impressions and more for the innovative fitness machine.
MWW @ Social Media Week
Join Entrepreneur and TV personality, Bill Rancic, and MWW VP, Digital Strategy, Tim Baker at Social Media Week in Chicago for their session on Using Social Tools to Inform Strategies hosted by Hillshire Brands Company. Register today!
MWW’S JOE COHEN NAMED ONE OF PRWEEK’S “40 UNDER 40”
We are thrilled to announce that our very own Joe Cohen, senior member of the MWW consumer marketing practice, has been named among PRWeek’s “40 Under 40.”
How Restaurants can Leverage Social Media
NRA panelists Alissa Blate and Tim Baker share best practices for incorporating popular digital platforms into communication plans.
MWW @ The Conference Board
Join EVP Ephraim Cohen and C-level executives from IBM, Virgin Atlantic, Diageo, Verizon Wireless and more at the Customer Experience Leadership Conference where they will share insights and strategies on "How Digital is Changing the Customer Experience".
MWW EVP Ephraim Cohen to speak at the PR News PR Writing Boot Camp
Join us in Washington, DC on May 14th for a one-day immersion in the craft of effective PR writing.
Capturing the Sound of SXSW for Nikon
We worked alongside Warner Music Group to create the Nikon 1 “Your 1 Shot” contest, offering music groups the chance to compete to be featured in “The Warner Sound Captured by Nikon” line-up at SXSW.
Samsung Mobile Galaxy Note II Launch
Samsung Mobile challenged the MWW team to carve out significant media coverage for the tech giant's large screen smartphone, the Galaxy Note II.
Driving Lifestyle Media for Subaru
MWW introduced the Subaru brand to new lifestyle media and created strong relationships through an immersive brand experience.
Helping Healthways Make Headlines
MWW developed a communications platform with a clear mission and vision to connect Healthways’ overall brand promise with its associated brands.
Helping iGPS Expand its U.S. Market Success and Overcome Barriers Created by Competitors
Combating resistance, while generating market opportunities for iGPS as a solution to key consumer concerns.
Helping AAPD "Get it Done in Year One"
Our team created a program to educate parents and drive home the importance of infant dental care.
Samsung's Breaking Newsroom: All Samsung, All the Time
We developed a technology for providing reporters and with bloggers the Samsung news they demand in a fast, constantly updated, easy-to-access environment.
Could LBS Bring Traditional Retailers Back to Life?
Times have been tough for brick-and-mortar (BAM) retail locations over the last few decades. However, location-based service campaigns enable BAM brands to directly engage consumers within location-specific areas, encourage patronage and increase positive brand perception and recognition like never before.
Launching Kinkisharyo in the U.S.
MWW helped brand and position Kinkisharyo to launch its latest innovation to the U.S. market
Valentine's Day Playbook: Getting Ready for "The Other Big Game"
By partnering with New York Jets player, Dustin Keller, and executing the 1-800-FLOWERS.COM Valentine's Day campaign, MWW was able to reach a primarily male consumer base.
GO MOBILE OR GO HOME
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
Tell Brand Stories With Video, Pinterest & Instagram
Your online audiences want and expect great visual content. Join MWW VP, Tim Baker, at PR News' Next Practices Annual Conference in San Francisco and learn how to make the leap to visual storytelling for your brand using video, Twitter's Vine app, Pinterest and Instagram.
SWISSE WELLNESS AUSTRALIA HIRES MWW AS PUBLIC RELATIONS AGENCY OF RECORD FOR U.S. LAUNCH
Australia’s Number One Multivitamin Brand Turns to MWW as Brand Launches in the U.S. with Academy Award® winner Nicole Kidman as Global Ambassador
Engineering a New Way to Bring the Best Food to Restaurant Tables
Our client D'Artagnan is experimenting with a new way to raise poultry in the “Pursuit of Tastier Chickens”. Discover more in their feature in The New York Times.
Sharing a Slice of Italy Across America
Timed to National Pizza Month, our team launched the "Slice of Italy Tour" a national mobile marketing tour - to raise awareness for Sbarro's return to its Italian roots.
Food & Restaurant Capabilities
We know food and we’re experts at helping brands stand out in a cluttered media market.
Paul Taylor Dance Company Takes Modern Dance To New Heights
MWW helped Paul Taylor Dance Company reach a new audience and positively reinforced its reputation, driving ticket sales as well as media coverage to an all-time high.
Launching McDonald’s Premium McWrap in NYC
To spread awareness and celebrate the launch of the Premium McWrap in the New York Tri-State area, MWW and our partner agencies took over a Manhattan McDonald’s, “wrapped” in McWrap signage.
CEOs Getting Social, Albeit Slowly
The power and influence of social media is undeniable. It has risen to be the No. 1 activity on the Internet (I’ll let you figure out what it overtook…). There are now over 1 billion users on Facebook. If it were a country, it would be the world’s third largest.
MWW Ventures: Committed to Building the Next Iconic Brand
MWW Ventures is the strategic early stage arm of MWW and the preferred public relations, social media and marketing partner for emerging brands.
Digital Update: Twitter’s New Keyword Targeting Ad Feature is a #BigDeal
Brands have been marketing themselves through Twitter with the “Promotional Tweet” option for quite some time, but now there’s an alternative. Twitter added a new feature to their advertising service that shifts the focus from broad demographic targeting to keywords.
How to Use Twitter's New Video Service Vine to Boost Engagement With Your Brand
Join MWW VP, Tim Baker, on April 30th to get the early best practices on how you can thrive within Vine’s 6-second time limitation and affordably produce the kind of content that is most likely to be shared by mobile Twitter users— video.
Media by the Numbers: The Changing Landscape of the News Consumption Cycle
To ensure our clients’ news distribution strategies have the highest impact possible, MWW set out to map the following: when do consumers read (or hear or see) what type of news on what device and via what type of news delivery system?
Elevating a Trusted Banking Thought Leader in an Scrutinized Industry
MWW helps ConnectOne Bank create brand awareness.
MWW @ Social Media Week NY
View the live stream for "Play Ball: Integrating Social Media & the Live Experience," a SMW Master Class featuring speakers from Major League Baseball and MWW.
Establishing Xango as a Brand Leader
MWW helped XANGO juice expand consumer interest for its signature product and be seen within the natural foods industry as a nutritional/functional beverage leader.
TOSY Robotics mRobo CES 2012 Launch
MWW helped TOSY Robotics launch their new dancing robot, MRobo, at CES 2012.
Raising awareness about inhalant abuse
MWW developed and implemented an education and awareness program about inhalant abuse prevention for the Alliance for Consumer Education.
Elevating a Trusted Banking Thought Leader in an Otherwise Scrutinized Industry
We developed brand awareness and differentiated North Jersey Community Bank’s philosophy, services and executive team from other community and national banks.
Twitter’s Official Foray into the World of Finance
Insights from our Financial Communications team on what matters most in an era of unprecedented global connection.
Supporting Sempra Energy’s Market Expansion In The Face of Fierce Resistance by Local Competitors
Our team counseled Sempra Energy through addressing negative feedback, consumer complaints and charges from the Attorney General over the launch of an unregulated company.
Telling the Green Story
We built awareness for the Los Angeles Community College District’s $6 billion Sustainable Construction Program, one of the largest publicly funded green building programs in the country.
Business as Usual at Boscov's Despite Chapter 11 Filing
Our team ensured Boscov's clear, consistent communication with all of its audiences during their restructuring process.
The Benefits of a Social CEO
Take a deeper dive into our research and analysis and download our most recent infographic, “The Benefits of a Social CEO”.
Engineering a New Website for Kinkisharyo
The new, dynamic Kinkisharyo site designed by MWW communicates the company’s expertise and opportunities for success; generating search engine traffic and encouraging visits from potential users and current clients.
Placing Inland Real Estate Back on Institutional Investors' Radar Screens
We reconnected Inland Real Estate Corp with the institutional investment community, and re-engaged the firm with Wall Street.
Our team implemented an industry-leading electronics take-back and recycling program to help combat illegal e-waste dumping.
Social Media and Financial Communications
Social Media has enabled millions of people who share common interests to interact. With such a wide audience, it’s only natural that companies are recognizing this audience and using these portals as a means for building their brand awareness and investor support.
A New Leadership Imperative: A Social CEO
Every day, new studies arise making the case for social CEOs — and the benefits to employees, shareholders, customers and influencers. At a time when most of the planet is online, your company — and its reputation — cannot afford to be left behind.
Brands in Transition
Public Relations carries the greatest impact when it is folded into a larger plan that integrates a well-defined brand message across all marketing and communications activities. This holds particularly true for brands in transition.
Brands Go Visual
As brands put together their marketing budgets for 2013, now is the time to ensure visual content is an integrated part of the overall marketing strategy. There are a few common ways visuals can build relevance and transform passive audiences into brand advocates and, in some cases, an extended sales force.
Nikon: The Chase
We created “The Chase”, an interactive digital scavenger hunt with Ashton Kutcher, to promote Nikon at SXSW ’11.
Financial Communications Expertise
Learn more about our Financial Relations Board (FRB). FRB has been a leader in financial communications and investor relations for more than 45 years, and our team is made up of seasoned investment bankers, analysts, portfolio managers, business reporters/editors and financial communications practitioners.
“Socializing the C-Suite: Stop the Excuses, Start the Engagement”, Carreen Winters, July 26, 2012 – Social Media Week Blog
Our counselors possess an extraordinary range and depth of crisis communications expertise – from contingency planning, crisis response training and onsite support for clients in the midst of incidents, to managing the aftermath of crises and the restoration of trust and reputations.
Jimmy Dean Launches No Kid Hungry Initiative at BlogHer ‘11
We had a goal of reaching 500 pledges during the three-day BlogHer conference to drive awareness of Jimmy Dean’s new CSR partnership with Share Our Strength’s No Kid Hungry Campaign.
Learning the wonders of wireless
We created The Wonders of Wireless program, an education curriculum that explored the history of wireless technology.
North Jersey companies ramp up social media efforts”, Jared Hendler (featured), July 12, 2012 – NorthJersey.com/The Record
Facebook Timeline Launch for Brand Pages
While Facebook's Timeline layout will provide a new user experience for your brand’s Facebook fans, the purpose of the social media platform remains the same: Engagement.
Generating Buzz with BPAA and the Bowling Hall of Fame
BPAA tasked MWW to help generate buzz for bowling among hip, younger audiences.
Securing Coverage for McKenna Long & Aldridge
Since 2007, MWW has represented McKenna Long & Aldridge, with responsibility for all national media relations efforts on behalf of the firm in general as well as for attorneys in the firm’s East Coast offices.
Generating Awareness for DeCotiis, FitzPatrick & Cole
For many years, MWW has served as crisis counsel for this prominent New Jersey law firm.
Establishing Frontier Airlines as a Brand Leader
In an effort to boost market share in their hub cities and focus markets, Frontier Airlines joined hands with MWW to increase consumer awareness.
From Employee Communications to Workforce Engagement
In today’s environment, the need to engage and activate employees is paramount. In order to achieve the necessary and desired business outcomes, companies must move from the static, one-way message delivery that has traditionally driven the practice of Employee Communications to a more dynamic form of communication: Employee Engagement.
Wherever and Whenever Connecting With Your Mobile Workforce
With the evolution of the virtual work place and employees no longer bound to their desks, companies must now find new methods of communicating with a more globalized workforce.
How Google+ Just Plus-Sized Organic Search
In a move that should surprise no one, Google announced that it will start integrating data from Google+ into its organic search results. The move appears to be the latest attempt from the search giant to increase the popularity and relevance of its social network.
Digital Mom's Report
We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits?
A Crisis Communicator's Guide to Employee Communications
Does your crisis protocol include interaction with your employees to give them the appropriate context that will help them form an educated opinion? Or are they among the many constituent groups left wondering what a crisis might mean?
Is the Web's Interest in Pinterest Right for Your Brand?
Pinterest is the hottest social network since Twitter. It’s the fastest site ever to break the 10 million unique visitors mark, and it's driving more referral traffic to retailers than Linkedin, Google+ and YouTube. This raises the question–is it time for your brand to hop on board?
Helping McDonald’s dispel myths around nutrition in the Tri-State Area
McDonald's New York Metro Nutrition Network Launch: Driving Grassroots Community Education and Awareness
Steering Social for Subaru
To introduce the 2012 Subaru Impreza we secured a print and online partnership with Lucky Magazine.
Nikon Small Moments
MWW & Nikon created the Nikon 1 "Small Moments are Huge" Gallery, an online photo gallery on Facebook designed to increase online engagement and generate excitement and buzz around the Nikon 1 product line.
“A Beginner's Guide to Socializing Your CEO in Three Easy Steps”, Carreen Winters, July 23, 2012 – O’Dwyer’s
Raising Awareness for KCA's Urgent Response to the Global AIDS Pandemic
KCA challenged MWW to heighten visibility for the fight against the global AIDS pandemic and promote action at the domestic level.
Helping the Palm 'Steak' Its Claim as a Premier Dining Destination
MWW firmly established The Palm as a "place to see and be seen" for celebrities, established its management team as an industry leader, and built an identity for Corporate Chef Tony Tammero as a "celebrity chef."
Usher's New Look and the World Leadership Awards
MWW was challenged with garnering widespread public awareness for Usher's New Look Foundation.
Celebrating “Cankle Awareness Month” at Gold’s Gym
MWW and Gold’s Gym launched “Cankle Awareness Month,” a tongue-and -cheek campaign that seized upon America’s obsession with body imperfections and the overabundance of “awareness” months flooding the market.
Launching the VW GTI Exclusively Online
MWW was engaged to create national buzz and increase consideration amongst car buyers, around the launch of the Volkswagen GTI.
The Other Side of BMW
BMW Motorrad USA tasked MWW to transform its image as a niche luxury motorcycle brand into an approachable and attainable adventure enthusiast’s dream.
Creating a New Look for Infrastrux
Infrastrux, a leading construction and maintenance services company, wanted to give its brand-particularly its website-a complete refresh.
Raising Awareness for ASTMH
As a result of combined efforts, ASTMH 58th Annual Meeting generated over 835 million media impressions.
High Profile Housewarming for Homeboy
Homeboy Industries turned to MWW to raise its profile through the unveiling of its new facility.
Reputation Matters: the MWW Manifesto
Hard to define, easy to lose. Reputation is everything. It’s the difference between sale and no sale, the right hire and an empty office. It’s the difference between creating a legacy – or disappearing in a puff of smoke. You either have it or you don’t – and you can lose it in an instant.
Restructuring in court or outside of the Chapter 11 process is a complex event in which everything you say and do matters. The stakes are high and you need a trusted and tested team on your side. The senior professionals in our Restructuring Communications practice have more than 80 years of combined experience and a proven track record of success.
Bradford Walton Joins MWW’s Los Angeles Office As Senior Vice President, Consumer Lifestyle Marketing
A CEO is ultimately responsible for the growth of a company as evidenced by its financial performance, its capacity for self-renewal, and its character. The only way you can measure character is by reputation.
Establishing a Market Leader's Position
Firmly establish Adecco's leaders as an indispensable quote sources for the monthly Department of Labor national and regional job reports.
Steering the Conversation to Saving Money on the Biggest Spending Day of the Year
To ensure Americans stayed on this newfound course of saving MWW & ING DIRECT created a savings promotion to go head-to-head with the enticing consumer online buzz of holiday sales.
Raising Awareness for Ronald McDonald House Charities in the New York Tri-State Area
Mobilizing teens in support of Ronald McDonald House Charities.
Building Visibility for European REIT’s
MWW partnered with leading U.K. and European public real estate companies to develop customized programs for U.S. investor outreach and financial communications.
Positioning Superfly Presents as a Strategic Brand Partner
MWW unleashed a strategic media effort, communicating Superfly's leadership as a curator of immersive experiences for America's millennials, and touting SMG's unique marketing abilities and programs.
Positioning Cape May, NJ as a Premier Travel Destination
Tourism over the last few years had been lagging. MWW has hired to turn Cape May into a premier travel center year round.
Beyond the Presidency: Will CEOs Be “Campaigning” for their Jobs?
Insights from EVP Careen Winters and our Corporate Communications Team.
Legal Communications Experience
Our extensive legal communications experience ranges from providing public relations activities and counsel to law firms to working with law firms and their clients regarding bankruptcy/restructuring, mergers & acquisitions, litigation support and a myriad of crisis issues.
Carreen Winters Shares Why Armstrong’s Foundation May Benefit from Doping Allegations
Our own EVP Carreen Winters shares her thoughts with the New York Post on why Livestrong may benefit from Lance Armstrong’s fight against doping allegations.
Media Training Tips from Leslie Linton
Leslie Linton, SVP, offers readers media training techniques and trends on PRNewser.
Digital Moms Aren’t Created Equal
Based on a survey of more than 1,000 moms, we’ve learned that “digital” moms aren’t created equal when it comes to what they’re doing online and what kinds of technologies they prefer.
Demonstrating Long-term Shareholder Value
Driving NorthStar Realty Finance's Investor Relations efforts while navigating difficult macroeconomic conditions.
Securing Appropriations for Medical Advancements
Developing a campaign for the nation’s first comprehensive medical program dedicated solely to treating pediatric brain tumors and related disorders.
Johnson & Johnson’s UPLIV™ program
Strategically introducing a new stress-management solution to the medical community and selected media prior to the program’s launch.
Securing Millions of Dollars In Federal Funding To Help Revitalize The City of Newark
We secured sustained funding for the completion of the Joseph G. Minish Passaic Riverfront Park and Historic Area project.
Exploring the Connections Between Corporate Culture and Reputation
Discover our proprietary insights into why companies' internal corporate culture plays a critical role in driving their external reputation.
Promoting Eventbrite as a Resource for Music Events
Developed a promotional campaign to secure placements among a key music and lifestyle audience.
Living the Legacy: The Untold Story of the Milton Hershey School
Our team lead the launch of a strategic PR program designed to generate broad media coverage and raise overall awareness for the school.
Former Nokia Communications Executive Laurie Armstrong Joins MWW’s Technology Practice as Senior Vice President, Mobile Industry
Facebook Launches “Collections” for Businesses
In a move to reboot the F-commerce platform, Facebook has introduced a new retail feature – “Want” and “Collect” buttons.
To survive in today’s volatile economy, navigate risk, and thrive in an uncertain future, companies must be more than responsible, they must be sustainable. More than ever, corporate sustainable practices matter to investors, media influencers, and consumers, driving a company’s reputation, market advantage, and long-term financial growth.
Making Travelzoo the Most Trusted Publisher of Travel, Entertainment and Local Deals
MWW was challenged with putting Travelzoo on the map as the go-to expert for travel deals, destinations, and insights.
Positioning Baker & Hostetler Among America's Elite Firms
MWW elevated the profile of the firm's top attorneys and key practice areas coast-to-coast.
Elevating Scotland Awareness with Tartan Week
MWW was challenged with elevating the profile of Tartan Week, an annual event in NYC.
Launching "The New Atkins for a New You Cookbook"
We supported Atkins Nutritionals with the launch of their new cookbook, showcasing the diet as achievable, healthy and balanced.
Greenwood Energy Website
MWW was tasked with creating a new website for Greenwood Energy that would allow them to differentiate themselves in the marketplace.
Building A Trustworthy Reputation for the Alternative Financial Services Industry
As the trade association that represents the interests of providers nationwide, Financial Service Centers America (FiSCA) hired MWW to help elevate the industry's and the organization's reputation, particularly among regulatory and consumer activists.
Reaching a New Generation of Rock-n-Rollers with Hard Rock Café
In a time when theme restaurants were quickly losing steam in the public eye and the subject of the negative media attention, Hard Rock Café wanted to re-establish itself as an industry leader.
Establishing Fruit2O as a Health Brand with Consumers Nationwide
MWW was asked to elevate Fuite2O into a must-have brand, worth seeking out and enjoying every day.
Developing Outreach Strategies for the Pycnogenol Jetlag Study
MWW’s program and media highlights have foster increased consumer awareness, interest and sales growth for Pycnogenol®
Crumbling the Cookie’s Unhealthy Reputation
MWW succeeded in making RD Foods and its cookie a national story upon their launch.