Retail / Ecommerce

Across all practice areas, MWW has a deep understanding of the retail market and a unique understanding of consumer purchasing trends and habits. We appreciate that the retail experience must resonate with and respond to consumer lifestyle needs. We don’t wait for new products, seasonal windows and other announcements to generate news…we create the news. Our solid relationships with consumer and trade reporters offer our clients an edge to drive consumer traffic, purchasing, and brand loyalty throughout the year.

Will a new CEO be able to make Lemonade out of Lululemon?

When holiday cheer causes a crisis: Can philanthropy be a bad thing?

Lululemon’s Founder Leaves Reputation Mess for New CEO

Alison Cox Joins Mww As Vice President, Enterprise Technology

Cause Marketing

Building a Leading Reputation for an Innovative Retailer

Saving An Online Retailer’s Reputation After An Attack From Activists

Zippo: “Made in the U.S.A.” – 500 Million Zippos & Counting

Launching ALDI's Low-Cost Premium Skincare Line in the U.S.

Securing a picture-perfect launch

Our team created a picture perfect launch for web-based photo editing software Picnik.

Business as Usual at Boscov's Despite Chapter 11 Filing

Our team ensured Boscov's clear, consistent communication with all of its audiences during their restructuring process.

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