MWW PR today announces that Ked Mather has joined the London team as a Senior Account Director.
Ked will be instrumental in expanding the agency’s consumer PR practice in London, strengthening MWW PR’s consumer offering across the technology, media and financial services sectors.
Prior to joining MWW PR, Ked was a Senior Communications Manager for Samsung and MasterCard – working across tech, corporate, CSR, sponsorship and consumer sectors. Whilst at Samsung he led the sponsorship communications activation of London 2012 delivering their best ever social and traditional PR results since sponsoring the IOC. He has also worked agency side for the Red Consultancy and freuds creating campaigns for many of the world’s leading brands and organisations including McDonalds, Samsung, LOCOG, Vodafone McLaren Mercedes, Nike and Cobra Beer.
Paddy Herridge, Managing Director of MWW UK, said: “We’re continuing our growth across sectors and practice areas and Ked’s experience both from agency and in-house bolsters our fantastic team. We’re looking forward to getting him involved in some of our most important client work and new business opportunities.”
Ked Mather added: “I was hungry to join MWW PR as they epitomise the independent agency attitude of being bold, team-players who can get things done efficiently. This approach excites me as the ever-changing communications landscape requires agility and speed to move quickly to deliver for clients. I look forward to playing my part in building the agency’s reputation as it continues to grow within a variety of different sectors.”