MWWPR Taps J. Mark Riggs to Lead Internal and External Brand Marketing Initiatives
Riggs to also play a lead role in MWWPR’s rapidly growing Sports Marketing Practice
NEW YORK — MWWPR announced today that J. Mark Riggs has joined the firm as Senior Vice President overseeing the agency’s internal and external brand marketing initiatives. Riggs will also play a leadership role in MWWPR’s rapidly growing sports marketing practice.
A 20-year agency leader, Riggs has a deep background and industry-leading reputation in internal and external branding efforts. In his new capacity, Riggs will lead MWWPR’s agency branding as well as important client assignments. His expertise also extends to data driven insights and planning, and award-winning creative ideation and execution.
“Mark is a world-class leader in helping global organizations develop and advance their brand in ways that support their bottom-line business goals,” said MWWPR Founder and CEO Michael W. Kempner. “Mark has spent a career perfecting the art of integrated communication, developing and executing award-winning sports, consumer and business-to-business programs,” Kempner said. “He brings a strategic viewpoint and has worked across categories such as food and beverage, spirits, automotive, sports and financial services. This array of experience makes him the perfect fit for MWWPR, an agency with deep expertise in many vertical and horizontal practices.
“We look forward to the continued evolution of the MWWPR brand under his stewardship and leveraging his branding expertise to the benefit of our clients.”
Riggs has built award-winning relationships with accounts throughout his career and has a unique ability to identify the needs of clients – current and prospective – and align the talents and core competencies of the agency to generate maximum results. He has also had a tremendous amount of success in marketing and branding within the sports industry, a practice area in which MWWPR is rapidly expanding. MWWPR sports clientele currently includes brands such as Morgan Stanley, MET-Rx, Kentucky Derby and Sports Crate, among others.
Prior to joining MWWPR, Riggs was an Executive Vice President at Taylor where he built and oversaw Allstate, RJ Reynolds and BRP clients for the agency. Prior to Taylor, Riggs was a Vice President at IPG’s MullenLowe, and began his agency career at French/West/Vaughan.
In addition to the brands mentioned, Riggs, has counseled companies and brands such as Honda, Ford, Kimberly-Clark, Coca-Cola, ConAgra, Diageo, the U.S. Navy and the Atlantic Coast Conference. Riggs has led teams that have activated at the Winter and Summer Olympics, Daytona 500, the NCAA Final Four, the College World Series, the BCS and National College Football Championship Playoffs and more than 20 college bowl games.
MWWPR is one of the world’s top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications, LGBT, Entertainment, Sports & Luxury Lifestyle, and Health & Wellness. In 2016, MWWPR celebrated 30 years of providing strategic communications counsel and public relations support for its diverse client portfolio.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards including “Company of the Year,” “PR Agency of the Year” and “Top Places to Work in PR,” in addition to numerous awards for client work.
To learn more about MWWPR, visit http://www.mww.com or follow us on social @MWW_PR.