MWWPR wins PR Moment award for ‘When Weather meets Economics’.
In a hotly contested awards ceremony, MWWPR brought home the 2016 award for Best Use of Research in recognition of our work with The Weather Channel.
In a UK first, MWWPR created a truly unique lead generation campaign, The Weather Reports, with The Weather Channel who wanted to start meaningful conversations with C-suites and CMOs in the business community across Retail and FMCG verticals to drive an increase in revenue. This resulted in new business opportunities being secured with major UK businesses and is recognised as a valuable, business leading, thought leadership property that re-write The Weather Channel’s standards and is set to continue beyond 2016.
If you’d like to find out more about what we did and how we work, we’d be delighted to share over a coffee. Please feel free to contact Matt Bourn, SVP Head of European Media Practice or Anna-Liisa Goshawk, Director, Media Practice.