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CHALLENGE:


MWWPR was tasked to create brand awareness and differentiate ConnectOne Bank’s philosophy, services and executive team from other community and national banks in the area.

SOLUTION:


Through a strategic media relations campaign, MWWPR helped position ConnectOne Bank as a formidable presence in the financial industry and the CEO, Frank Sorrentino as an expert source on all banking and finance issues.

RESULTS:


Today, CEO Frank Sorrentino is a monthly contributor to Forbes and has the opportunity to comment on major economic issues and their implications on small business and local communities. He is now considered a thought leader and his articles receive high viewership, and shape broadcast coverage. We have garnered coverage on outlets such as CNBC, Fox Business, The Wall Street Journal, FORTUNE, The New York Times, Bloomberg, The Associated Press and more.