MWW ADDS QUBIT AND SYNQERA TO ITS RETAIL AND E-COMMERCE GROUP
European Growth Companies Turn to MWW to Navigate the North American Market
NEW YORK – August 20, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, announced today the addition of two new clients to the firm’s Retail and e-Commerce group led out of the agency’s New York and San Francisco offices. Qubit (www.qubitproducts.com), based in London, helps e-commerce companies leverage data to convert more shoppers to buyers; and Synqera (www.synqera.com), based in Saint-Petersburg, Russia, helps retailers create personalized, multi-channel communications that increase customer loyalty through leveraging big data-driven technologies.
The new account wins build upon MWW’s portfolio of companies in the retail, online and social commerce categories. MWW’s Retail and e-Commerce group includes Booking.com, 1-800-Flowers.com, Blurb, Nextag, Wize Commerce, and Blackhawk Network.
“We’re seeing a lot of momentum in the e-commerce space as the global industry continues its rapid growth,” said Ephraim Cohen, MWW’s executive vice president, technology and digital content. “This is happening on both sides of the Atlantic as companies like Qubit and Synqera bring fresh and innovative consumer experience technologies to the marketplace. The role of our team will be to connect the innovations of the United Kingdom or Russia with the industry influencers of Silicon Valley and New York.”
Additional information on the newest additions to MWW’s e-Commerce client roster follows:
Founded by former Google executives, Qubit is a customer experience management platform that helps marketers create better online experiences for visitors. Through big data techniques and agile analytics, Qubit helps businesses test, target and serve their audiences with the very best online experiences, rapidly increasing the conversion of potential customers. MWW will introduce the UK-based company to the US market through a nationwide communications program, targeting media, analysts and industry influencers.
Synqera is a retail technology startup that brings online shopping experiences to physical retail stores. Headquartered in Saint-Petersburg, Russia, Synqera leverages big data-driven technologies to help retailers build personalized multi-channel communications that increase customer loyalty and retail sales opportunities. MWW will expand Synqera’s presence in the U.S. through a comprehensive media relations and investment relations plan, targeting key business, retail and technology outlets.
MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.