SAN FRANCISCO – May 7, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, announced today that Andrea Margolin has joined the firm’s growing San Francisco office as an account director, the latest addition to the firm’s industry-leading technology and digital content practice. Margolin comes to MWW from education technology leader Blackboard Inc., where she helped direct content and social media strategy and B2B corporate communications initiatives.

“Andrea is a tremendous talent whose innovative thinking and entrepreneurial spirit will be a great match with the culture at MWW. Her combination of public relations and digital strategy offers true 360 expertise, having built Blackboard’s social strategy from the ground up,” said JP Schuerman, MWW’s executive vice president and general manager of the firm’s western region. “She is exactly the type of top-flight communications practitioner that we are focused on attracting as we continue the rapid growth of our San Francisco office and expand MWW’s west coast footprint.”

Margolin joins MWW’s award-winning technology and digital content practice which represent such clients like Samsung Mobile, Verizon, NQ Mobile, Blackhawk Network and Blurb. The team is comprised of technology, social media, digital marketing and media relations experts who deliver true subject matter expertise ranging from consumer electronics and apps to entertainment.

In her previous position as Social Media and Content Strategist at Blackboard, Margolin built the organization’s social media governance and policy from the ground up and spearheaded the company’s social selling initiatives. She worked in a cross-functional capacity to develop and execute corporate communications, integrated marketing and branding initiatives. Prior to joining Blackboard, Margolin worked at Stanton Communications, where she represented telecommunications, non-profit organizations and food & beverage clients, handling their creative marketing and branding campaigns.

Margolin is a graduate of Miami University where she received a bachelor of science degree in Business Marketing as well as a bachelor of arts degree in English-Journalism.

About MWW

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

LOS ANGELES – May 1, 2013 – MWW (www.mww.com), one of the top five global independent public relations firms, today announced that Sanuk, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), has named MWW as public relations agency of record.  Best known for its comfortable Sidewalk Surfers, with patented sandal construction and Yoga Mat and Beer Cozy sandals, Sanuk has charged MWW to build and launch a national brand communications campaign, cementing the popular lifestyle brand in markets across the U.S.

“Sanuk has created one of the most unique and relatable brands for consumers – injecting a sense of fun and irreverence into everyday life,” said JP Schuerman, executive vice president and general manager of MWW’s western region. “With this communications program, we are capturing this sense of ‘fun and funk’ of Sanuk and bringing it in an experiential form to active lifestyle consumers across the nation.”

This multi-layered communications campaign reaches consumers through a broad array of traditional and unconventional means. From spontaneous concerts and lo-fi guerilla marketing to social engagement and local market media takeovers, MWW and Sanuk will bring the humor and playful nature of the brand to consumers nationwide. MWW kicked off the relationship with the grand opening celebration of the Sanuk flagship store on the 3^rd Street Promenade in Santa Monica.

Founded by Southern California native Jeff Kelley, Sanuk has grown into a line of “creatively-inspired yet distinctively designed” footwear sold in nearly 70 countries worldwide. The brand is best known for its Sidewalk Surfers, with patented sandal construction designed to create comfortable footwear for active men and women.

Previously, Sanuk worked with MWW to implement a communications campaign to highlight sponsored athletes who embody the culture and lifestyle of the brand.  As part of the new campaign, MWW will continue to work with Sanuk’s athletes and leverage them as brand ambassadors. This includes surfer and musician Donavon Frankenreiter, musical artist Lukas Nelson, world-class rock climber Chris Sharma, surfer Matt Meola, climber Sierra Blair-Coyle and wakeboarder Bob Soven, as well as some of today’s emerging artists.

“MWW has done exceptional work for Sanuk. We decided to bring them fully on board as AOR because, bottom line, MWW gets us and what we’re all about,” said Michael Minter, Sanuk global director of marketing. “MWW’s media expertise and proven ability to reach influencers, especially in the footwear and outdoor categories, will be essential as we embark on this new phase of growth for our brand.”

The account will be led out of MWW’s Los Angeles office.

About Sanuk

Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers. These closed-toe sandals are often referred to as “Not-A-Shoes” for their patented construction, which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Learn more at www.sanuk.com. Smile…Pass It On!

About MWW

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

 
 
MWW campaigns shortlisted for a Gold SABRE Award:

Deloitte
Joe Echeverria: From First-Time CEO to Voice of the CXO
Category: Executive Leadership

Samsung Telecommunications America
The Brightest Star in the Galaxy
Category: Telecommunications

MWW Silver SABRE and Certificate of Excellence winners.

Winner

ConnectOne Bank
Bernanke’s 5 Lessons for Business Leaders
Category: Speech or Bylined Article

Certificate of Excellence

Nikon, Inc.
The Warner Sound Captured by Nikon
Category: Trade Show

WINNER

Nikon
Nikon 1 “Small Moments Are Huge” Program
Category: Facebook: Contest/Game

HONORABLE MENTIONS

MWW
Digital/Social Marketing Practice
Category: Best Social Media Team

The awards don’t stop there. MWW was awarded two Bronze level 2013 Bulldog Media Relations Awards for its Samsung and ConnectOne Bank Campaigns.

 
 
 
BRONZE

Samsung Mobile
Samsung Galaxy Note Fashion Week Takeover
Category: Best Technology Campaign – Consumer

ConnectOne Bank
From Thought Leader to Industry Influencer
Category: Best Investment, Banking & Financial Services Campaign

Since joining MWW as senior vice president in 2010, Rigas has been an integral part of the consumer team, significantly contributing to the growth of MWW’s work in the health and wellness, automotive and travel sectors.  She provides leadership and strategic counsel to a number of the firm’s top consumer lifestyle marketing accounts including Leggett & Platt, Atkins Nutritionals, Subaru of America, Product of the Year USA, Aetrex, Frontier Airlines and Luxury Retreats, among others.

“Kas has played a significant role in helping to drive the growth of our consumer lifestyle marketing practice.  She is a great leader to our team, dedicated mentor to her staff and has helped produce some of the best work from our agency,” said Alissa Blate, executive vice president, global consumer marketing practice leader at MWW.  “As managing director, Kas will play an essential role in guiding further integration across the practice and in continuing to deepen our penetration in such key growth areas as health and wellness, automotive and travel.”

Rigas has served as a trusted senior advisor to Fortune 500 companies, start-ups and entrepreneurs for over 18 years.  She was on the team who launched MINI in North America, built Miami into a world-class destination and helped blockbuster brands including Paul Frank Industries and Thomas the Tank Engine grow awareness and market share.  Her diverse career has included providing strategic public relations counsel to executives at companies including BMW of North America, American Greetings and Gerber Products Company, among many others.

Prior to MWW, she spent six years at DKC Public Relations and Integrated Marketing where she advanced to the level of senior vice president.  Previously, Rigas held management roles at Ruder Finn and Rubenstein Communications.

She holds a bachelor of arts with honors in English Literature from the University of Western Ontario, in London, Ontario and a Certificate in Public Relations from Humber College in Toronto, Ontario.

About MWW

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

EAST RUTHERFORD, N.J. – April 10, 2013 — It is no secret that the digital and social media revolution has influenced profound and drastic changes on how the general public consumes news information.  To further explore changes in how people are gathering news information, MWW (www.mww.com), one of the top five global independent public relations firms, issued today a formal study “Media by the Numbers: The Changing Landscape of the News Consumption Cycle.” The report focuses on when people consume news, what they consume, on what devices and through what channels they discover the news.

Some of the key findings reported in the research:

• In terms of news distribution, 44% and 29% of people report following Facebook and Twitter links, respectively, in the morning
• In terms of devices consumers use to get their news, smartphones hit 23% in the morning and usage peaks to 43% during lunch

• Roughly 56% of people report receiving their news via email in the mornings but these numbers drop by mid-morning, and only partially rebound later in the day

• 90% of consumers are interested in engaging with brands via news (making it valuable engagement content)

“Today, consumers spend the day moving through devices and sources as they consume news 24×7. Now more than ever, brands are challenged to build and maintain relevance in an environment where the information flow is not only constant, but the media and medium through which the information flows is constantly changing,” said Ephraim Cohen, executive vice president of consumer technology and digital content, MWW.  “In crafting this study, we set out to help ensure our clients’ news distribution strategies have the highest impact possible by mapping when you should send news, what type of news, to what media, in what format, and how it’s likely to be shared.”

The survey was conducted online in October 2012 among 396 adults ages 18 and older in the United States via Instant.ly on behalf of MWW. The online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

For additional details and to view the full report, go to MWW Media by the Numbers.

About MWW

MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

 LOS ANGELES – April 9, 2013 – MWW (www.mww.com), one of the top ten global independent public relations firms, announced today that it has been retained as public relations agency of record by Vega (myvega.com), a leading formulator and marketer of plant-based natural health and sport performance products. As agency of record, MWW’s award-winning health and wellness practice will launch a strategic communications campaign in North America to raise awareness and educate consumers on the benefits of a plant-based diet and Vega’s leadership of the category.

“MWW is the perfect partner for our brand.  MWW’s premier health and wellness practice has a proven track record of success defining and building brands and categories. They bring extensive experience and have an impressive network of contacts in the space,” said Brendan Brazier, Visionary and Formulator of Vega.  “We feel a great cultural fit between our organizations and bottom line is, MWW gets our mission and shares our values including our belief in sustainable lifestyle practices.”

Vega was founded by Brazier, a professional Ironman Triathlete who formulated the brand’s first all-in-one plant-based, whole food protein supplement after realizing extraordinary results with a plant-based diet. Brazier and his team have worked diligently since establishing the company to create a line of plant-based smoothies, nutrition bars and supplements that deliver great taste and texture and are formulated in alignment with Vega’s founding values. Vega products are plant-based, vegan and gluten-free. Many are also soy and dairy-free.

“Vega is a vibrant company with an immense sense of brand and an inherent passion to deliver products that set the standard for plant-based nutrition,” said John Digles, MWW executive vice president and leader of the firm’s health and wellness practice.  “Many of us were already enjoying Vega products when the opportunity arose to serve the company.  Our team is excited to work with the talented Vega team to foster the company’s North American growth and establish Vega as the ‘go-to’ brand for consumers seeking clean, plant-based nutrition products and information.”

MWW’s award-winning health and wellness team includes trained marketing and public relations practitioners as well as science writers, social media professionals and regulatory specialists with deep expertise across the health, sport, and nutrition sectors.  MWW’s health and wellness clients include Gold’s Gym, Zumba Fitness® and Atkins Nutritionals, among many others.

The Vega account will be based in MWW’s Los Angeles office led by MWW executive vice president and Western Region general manager JP Schuerman.

About MWW

MWW is one of the nation’s top mid-sized public relations firms and one of the ten largest independent global agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2012 “PR Agency of the Year,” by the International Business Awards, 2011 “Midsize Agency of the Year” by the Holmes Report as well as “Digital Firm of the Year” and “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com.  Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest and Google Plus.