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When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

As we head into the holiday season and the flurry of Black Friday sales, many brands are focused on maximizing their end-of-year profits and drawing in consumers by offering major discounts to the anticipated 180 million people who will shop online or in-store over Thanksgiving weekend alone. But a number of brands are standing out…

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CEOs take note: In the current political climate CorpSumers™ expect you take a stand

As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s…

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CorpSumers™ Seek Authenticity in the New ‘Brandscape’

Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs.  Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny.  Expectations of speed,…

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Why Nike sees its Colin Kaepernick ad as a win

Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant’s decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its “Just Do It” ad campaign. The company seems unconcerned that the move is angering some consumers so much that they’re posting videos of themselves…

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CEOs Must Be Stewards of Integrity and Inclusion

The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism. The one that taught us in school that the Civil War was fought over states’ rights and the secession question, not slavery. And the one that claims…

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Mentorship, Growing Candidate Pools and Other Myths About Gender Equality in the Workplace

About a year ago, MWWPR conducted a survey about women and leadership where respondents indicated they thought it would take about 100 years before we see gender parity in the workplace, which is as good as saying “never.” We conducted this survey, along with a study about how female executives are treated in the media…

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PR and the Power of the CorpSumer

CorpSumers are a powerful and growing segment of consumers that place shared values at the center of their decision-making. They cross all ages, geographies and demographics and they care more about corporate reputation than the actual features and benefits of the products. Their attitudes and beliefs about company reputation are so strong that they drive…

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Meet the CorpSumer

If you are a Corporate PR practitioner in a full-service PR firm, it is easy to feel a little bit like the Ugly Duckling. You don your suit and head to a client’s annual meeting, and all the while your consumer-colleagues are hiring celebrity spokespeople, creating influencer integrations and brainstorming big ideas that include things…

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United Airlines: When Common Practices Goes Bad

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there? That’s where…

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Crisis Management in a Post-Truth Era

These days, it seems like no one is safe from a crisis arriving suddenly and unexpectedly. Some have subscribed this phenomenon to hypersensitivity on the political left and right, goaded on by professional activists who subscribe bad intentions to…well, everything. In fairness, there’s something to this idea that culture warriors jumping to conclusions (or trawling…

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The Hardest Conversation: “Values”

Our last post emphasized the somewhat counterintuitive idea of emotionlessly planning for an emotional response. Given that this is a fairly broad idea, I thought it might be helpful to do a deeper dive into some unique elements of this planning process for standing up or laying low. As an organizing principle, when working with…

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