Featured Article

When PEOTUS Tweets: Reputation Paydirt? Or Reputation Problem?

Celebrity endorsements of products are a time honored, tested and proven approach to build consumer love and support for a brand. And an authentic celebrity “shout out” – one that doesn’t come from a paid spokesperson or in a paid media channel is often considered the holy grail of celebrity involvement. It checks all of the boxes…

Be Sociable, Share!
Featured Article

Public Relations at a Crossroads: Post-Truth Should Not Signal the Return of Spin

Post-Truth analysis has been front and center since the Presidential election, with the “post-truth” terminology named the “word of the year” by Oxford. At the heart of the debate about the post-truth environment is the apparent decline of the importance of facts, in favor of emotion. Repetition seems to be the new truth. Because people…

Be Sociable, Share!
Featured Article

Mattering More on #GivingTuesday

Since I started MWWPR 30 years ago, the agency has made an indelible mark on the PR industry. We’ve been fearless innovators, won countless awards, and created game-changing work for our clients. Still, when I reflect on all we’ve done, what I’m most proud of is that we’ve never lost touch with our founding values…

Be Sociable, Share!
Featured Article

We Need a Gender Moonshot: 3 Ways Women Can Make It Happen

The past couple of weeks have been very eye-opening in America, on many fronts. And with the election of Donald Trump to the White House, despite overwhelming polls predicting that Hillary Clinton would break the most visible glass ceiling in the world, we must re-examine our ideas about gender in our society. America, we’ve been kidding…

Be Sociable, Share!
Featured Article

Can we finally have an honest conversation about gender in America?

On Election Day, I watched my social media feeds fill with posts from amazing, pant-suit wearing women taking their daughters to the polls and proudly casting their vote for our first woman President. All the polls told us she would win. It was mathematically impossible for him to get enough electoral votes. Until he did,…

Be Sociable, Share!
Featured Article

Healing America, One Workplace at a Time

Anyone besides me have election fatigue? This Presidential race has been particularly toxic, revealing the dark underbelly of our society in an unsettling manner. No doubt, in a just a few short days, our President-elect will begin to talk about healing America, coming together and fixing what ails us. And (call me a skeptic) in…

Be Sociable, Share!
Featured Article

The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products. And few would argue that having a positive reputation beats the alternative, by any measure.…

Be Sociable, Share!