Author Archives: cwinters

Is Your Company Culture Killing Employee Engagement and Advocacy?

I recently attended a Page Up regional meeting on the topic of Employee Engagement, and found myself surrounded by senior communications leaders who were passionate about Internal Communications. The conversation was robust, lively and centered on the shift from employee communications to cultivation of employee engagement and advocacy. We all agreed that for too long, internal communications…

Is the Rainbow-ing of Everything: a Sign of Inclusion, or “Good-Washing”? Brands Taking Inauthentic Stands Put Their Reputations at Risk.

As Pride Month draws to a close it would be easy to observe the abundance of rainbows in all forms as a sign that we’ve finally cracked the code on inclusion in our society. In many ways we have made great progress; businesses, communities, schools and churches have used June and Pride month to express…

The Wayfair Walkout’s Reminders: Employees are not Owned or Paid Media, and Their Advocacy is a Two-Way Street

Employee advocacy is a popular topic among executives and communications leaders alike. The increased recognition that employees are a powerful force in shaping conversations about your brand, and ultimately a huge factor in your reputation, has created a wave of initiatives and campaigns designed to unlock the potential of employees as advocates. In many industries, restrictive…

When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

As we head into the holiday season and the flurry of Black Friday sales, many brands are focused on maximizing their end-of-year profits and drawing in consumers by offering major discounts to the anticipated 180 million people who will shop online or in-store over Thanksgiving weekend alone. But a number of brands are standing out…