Author Archives: dlauer

Corporate Leaders: Eat More Humble Pie

Corporate Leaders:  Eat More Humble Pie “The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails.”  At MWW, we counsel our corporate clients to keep one fundamental axiom in mind: people trust people, not companies.  An organization’s leadership is on the front line of the reputation game.  You…

2014: Resolve to Tell Stories People Want to Hear

In 2014, competition for stakeholder attention – let alone for getting heard – will reach an all-time high.  It’s a prime opportunity for organizations to scrutinize their corporate messaging: what do we want people to think about our company? What are we telling people to think about our company?  Are we messaging in a way…