Author Archives: Admin

CEOs take note: In the current political climate CorpSumers™ expect you take a stand

As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s…

CorpSumers™ Seek Authenticity in the New ‘Brandscape’

Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs.  Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny.  Expectations of speed,…

Why Nike sees its Colin Kaepernick ad as a win

Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant’s decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its “Just Do It” ad campaign. The company seems unconcerned that the move is angering some consumers so much that they’re posting videos of themselves…

Bully Be Gone

Admin’s Note: This is a guest post from JP Schuerman, EVP and General Manager of MWW’s Western Region. Last Thursday, I had the opportunity to meet Jane Clementi, the stalwart mother – and now anti-bullying advocate – of Tyler Clementi, the bright-eyed co-ed who was bullied to suicide by his roommate, who deemed it appropriate…

Throwing in the Towel: How to Build Reputation in a No-Win Scenario

Last week, while most fans of college athletics were glued to their television screens as the March Madness Tournament pressed into the Sweet Sixteen, a much more dramatic event with long-term impacts for college athletics occurred in Chicago. On March 26, a National Labor Relations Board regional office recognized Northwestern University football players as university…

Wonks Beware

We’ve been following with more than passing interest the recent controversy concerning a letter signed by over 500 leading economists, in opposition to a $10.10 minimum wage.  Essentially a response to an earlier letter signed by over 600 economists in support of a wage hike, the recent circular raises perfectly legitimate questions that any college…