Author Archives: Admin

When Playing It Safe Doesn’t Cut It

When Playing It Safe Doesn’t Cut It   By most measures, 2013 was a great year for corporate America. The country’s leading companies saw record profits, stocks had their biggest gains in more than 15 years, and Congressional leaders finally agreed on a budget, reducing at least some of the economic uncertainty that has been…

What happens when towns file for bankruptcy?

We are well used to retailers, airlines and a host of tech/industrial/manufacturing companies filing for Chapter 11 to try to fix a variety of financial messes and start anew.  But government entities seeking court protection under Chapter 9 are rare indeed.  On Wednesday, Harrisburg, PA, the State Capitol, took that seldom traveled road against a…

Why Companies Want To Be Green

Admin’s Note: This is a guest post from Mark Bernstein, Senior Vice President of MWW’s Energy, Clean Tech and Sustainability Practice   Deloitte, in collaboration with Interbrand, just released its list of Best Global Green Brands 2012, an annual ranking of major companies based on their corporate sustainability practices.   Some names on the list…

Engagement is critical but it’s no longer enough.

In 2012, social media success will depend on building and empowering your community and giving back.   Not too long ago, the use of social media by corporations was considered a novelty. Visionaries such as Morgan Johnston at JetBlue and Frank Eliason, then of Comcast, were among the few who responded to customers online early…