Category Archives: Corporate Communications

Super Bowl Ads – Political Commentary or Post-Truth Playbook?

Before the kickoff of the Super Bowl last night the internet was already buzzing with conversation about the “Ad Bowl” – from ads that leaked to the Coca-Cola commercial celebrating diversity right before the kickoff. This year’s ads covered some heavy topics like diversity, immigration and gender equality. And much has already been written about…

Politics & Corporate Communications: Rules of Engagement

With the White House flooding the zone, there is a new reputation topic worth talking about almost every day. I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. Why did Starbucks win, and…

The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Much is being written about the importance of “people like me” and the emotional decision-making by consumers despite the facts. And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections, companies may be missing an equally important opportunity. The post-truth economy creates new…

Public Relations at a Crossroads: Post-Truth Should Not Signal the Return of Spin

Post-Truth analysis has been front and center since the Presidential election, with the “post-truth” terminology named the “word of the year” by Oxford. At the heart of the debate about the post-truth environment is the apparent decline of the importance of facts, in favor of emotion. Repetition seems to be the new truth. Because people…

We Need a Gender Moonshot: 3 Ways Women Can Make It Happen

The past couple of weeks have been very eye-opening in America, on many fronts. And with the election of Donald Trump to the White House, despite overwhelming polls predicting that Hillary Clinton would break the most visible glass ceiling in the world, we must re-examine our ideas about gender in our society. America, we’ve been kidding…

Can we finally have an honest conversation about gender in America?

On Election Day, I watched my social media feeds fill with posts from amazing, pant-suit wearing women taking their daughters to the polls and proudly casting their vote for our first woman President. All the polls told us she would win. It was mathematically impossible for him to get enough electoral votes. Until he did,…