Category Archives: CorpSumer

Is the Rainbow-ing of Everything: a Sign of Inclusion, or “Good-Washing”? Brands Taking Inauthentic Stands Put Their Reputations at Risk.

As Pride Month draws to a close it would be easy to observe the abundance of rainbows in all forms as a sign that we’ve finally cracked the code on inclusion in our society. In many ways we have made great progress; businesses, communities, schools and churches have used June and Pride month to express…

The Wayfair Walkout’s Reminders: Employees are not Owned or Paid Media, and Their Advocacy is a Two-Way Street

Employee advocacy is a popular topic among executives and communications leaders alike. The increased recognition that employees are a powerful force in shaping conversations about your brand, and ultimately a huge factor in your reputation, has created a wave of initiatives and campaigns designed to unlock the potential of employees as advocates. In many industries, restrictive…