Category Archives: Crisis Communications

The Wayfair Walkout’s Reminders: Employees are not Owned or Paid Media, and Their Advocacy is a Two-Way Street

Employee advocacy is a popular topic among executives and communications leaders alike. The increased recognition that employees are a powerful force in shaping conversations about your brand, and ultimately a huge factor in your reputation, has created a wave of initiatives and campaigns designed to unlock the potential of employees as advocates. In many industries, restrictive…

Crisis Management in a Post-Truth Era

These days, it seems like no one is safe from a crisis arriving suddenly and unexpectedly. Some have subscribed this phenomenon to hypersensitivity on the political left and right, goaded on by professional activists who subscribe bad intentions to…well, everything. In fairness, there’s something to this idea that culture warriors jumping to conclusions (or trawling…

Politics & Corporate Communications: Rules of Engagement

With the White House flooding the zone, there is a new reputation topic worth talking about almost every day. I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. Why did Starbucks win, and…

Apple/Justice Dept. Battle is Ideological (Not PR) Struggle

Admin’s Note: Carreen Winters recently discussed this issue in The Wall Street Journal’s Crisis of the Week blog which is available here. Apple’s high-stakes showdown with the Justice Department in the iPhone hack case is far more than a PR battle. It’s a deep-rooted ideological issue pitting privacy against national security, where PR plays a…

When Friendly Fire Cause a Crisis: Three Easy Ways to Avoid a Brand Scandal

I came across this slideshow about the biggest brand scandals, and its simplicity made the problems, and the solutions so clear.  Here are three ways to avoid brand scandal: Learn from the mistakes of others – Victoria’s Secret tried to launch a “sexy” line of underwear for tweens. Abercrombie did the same thing, and got…