Category Archives: Social Media

Why Nike sees its Colin Kaepernick ad as a win

Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant’s decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its “Just Do It” ad campaign. The company seems unconcerned that the move is angering some consumers so much that they’re posting videos of themselves…

Politics & Corporate Communications: Rules of Engagement

With the White House flooding the zone, there is a new reputation topic worth talking about almost every day. I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. Why did Starbucks win, and…

Twit on Twitter

  As Paula Deen remains at the center of a media/social media frenzy, digging herself a bigger hole each time she tries to explain her racist remarks (and driving more of her corporate partners to jettison her while at the same time spurring sales of her cookbooks) another icon of Southern cooking stepped back into…

Socializing the C-Suite: Stop the Excuses, Start the Engagement

Social media is here to stay.  Yet there is one group that has been slow to acceptance – the C-Suite.  And it isn’t because they don’t get it – this IBM study of 1,700 CEOs across 64 countries demonstrates that CEOs are aware of the transformative power of social media.  Yet 70 percent of Fortune…