Defining the “Post-Truth” Environment

In recent posts, we’ve talked about the so-called “post-truth” environment we find ourselves operating in as communicators. For many, it feels like the ground under our feet has suddenly and quite substantially shifted, and the presumptions and PR playbook many relied on for decades have been turned on their head. In reality, “post-truth” is widely…

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Super Bowl Ads – Political Commentary or Post-Truth Playbook?

Before the kickoff of the Super Bowl last night the internet was already buzzing with conversation about the “Ad Bowl” – from ads that leaked to the Coca-Cola commercial celebrating diversity right before the kickoff. This year’s ads covered some heavy topics like diversity, immigration and gender equality. And much has already been written about…

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The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Much is being written about the importance of “people like me” and the emotional decision-making by consumers despite the facts. And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections, companies may be missing an equally important opportunity. The post-truth economy creates new…

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Public Relations at a Crossroads: Post-Truth Should Not Signal the Return of Spin

Post-Truth analysis has been front and center since the Presidential election, with the “post-truth” terminology named the “word of the year” by Oxford. At the heart of the debate about the post-truth environment is the apparent decline of the importance of facts, in favor of emotion. Repetition seems to be the new truth. Because people…

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Mattering More on #GivingTuesday

Since I started MWWPR 30 years ago, the agency has made an indelible mark on the PR industry. We’ve been fearless innovators, won countless awards, and created game-changing work for our clients. Still, when I reflect on all we’ve done, what I’m most proud of is that we’ve never lost touch with our founding values…

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