Tag Archives: Corpsumer

When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

As we head into the holiday season and the flurry of Black Friday sales, many brands are focused on maximizing their end-of-year profits and drawing in consumers by offering major discounts to the anticipated 180 million people who will shop online or in-store over Thanksgiving weekend alone. But a number of brands are standing out…

CEOs take note: In the current political climate CorpSumers™ expect you take a stand

As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s…

CorpSumers™ Seek Authenticity in the New ‘Brandscape’

Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs.  Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny.  Expectations of speed,…

PR and the Power of the CorpSumer

CorpSumers are a powerful and growing segment of consumers that place shared values at the center of their decision-making. They cross all ages, geographies and demographics and they care more about corporate reputation than the actual features and benefits of the products. Their attitudes and beliefs about company reputation are so strong that they drive…

Meet the CorpSumer

If you are a Corporate PR practitioner in a full-service PR firm, it is easy to feel a little bit like the Ugly Duckling. You don your suit and head to a client’s annual meeting, and all the while your consumer-colleagues are hiring celebrity spokespeople, creating influencer integrations and brainstorming big ideas that include things…

The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products. And few would argue that having a positive reputation beats the alternative, by any measure.…