I remember the first time I went to the Bloomberg offices with a client. It was a completely open concept office. Free snacks and drinks everywhere. Multi-media format interviews. The year was 1991 or 1992. And Bloomberg was changing the news business. The veteran PR pros I worked with at the time told me that…
Much is being written about the importance of “people like me” and the emotional decision-making by consumers despite the facts. And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections, companies may be missing an equally important opportunity. The post-truth economy creates new…
Since I started MWWPR 30 years ago, the agency has made an indelible mark on the PR industry. We’ve been fearless innovators, won countless awards, and created game-changing work for our clients. Still, when I reflect on all we’ve done, what I’m most proud of is that we’ve never lost touch with our founding values…
Anyone besides me have election fatigue? This Presidential race has been particularly toxic, revealing the dark underbelly of our society in an unsettling manner. No doubt, in a just a few short days, our President-elect will begin to talk about healing America, coming together and fixing what ails us. And (call me a skeptic) in…
When I sit and catch up with my colleagues from all of our practice areas there is a universal challenge our clients are facing: how to be relevant, and stay relevant, amidst the noise. As companies and brands seize the opportunity to use communications to advance their business goals – whether promoting a product, increasing…
Although we won’t see the flurry of Corporate Social Responsibility (CSR) Reports for a few weeks, companies everywhere are madly finalizing reports for release on Earth Day later this month. CSR reports have evolved from the exception to the expected – valued documents that, when done right, offer objectivity, balance and transparency. An effective CSR…