Tag Archives: CSR

The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Much is being written about the importance of “people like me” and the emotional decision-making by consumers despite the facts. And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections, companies may be missing an equally important opportunity. The post-truth economy creates new…

Mattering More on #GivingTuesday

Since I started MWWPR 30 years ago, the agency has made an indelible mark on the PR industry. We’ve been fearless innovators, won countless awards, and created game-changing work for our clients. Still, when I reflect on all we’ve done, what I’m most proud of is that we’ve never lost touch with our founding values…