Tag Archives: Lance Armstrong

Nike Suspends Deal with Pistorius: Smart Move, or Reputation Stunt?

Abraham Lincoln said, “Character is the tree, reputation is the shadow.”  Today, all kinds of pundits will be writing about Nike’s decision to suspend their agreement with Olympian Oscar Pistorius as a reputation-saving move.  Heck, I’ve written about Nike and their tendency to stand behind their athletes before.  They stuck with Tiger Woods through marital…

Winners & Losers of the Lance Armstrong debacle; An Rx for The Foundation’s Survival

Winner: Nike Nike has a long history of standing by their spokespeople in times of trouble.  I’ve long admired their use of sound judgment and their ability to separate an athlete’s personal choices relative to the reasons they chose him as a spokesperson to begin with.  They refrain from panic and reactionism, and protecting their…