Tag Archives: Linsanity

Beware of Marketing Linsanity: To protect your reputation, apply this test before bringing your Lin-spired product to market

Linsanity has swept the nation.  Even people who hate the Knicks find themselves taken in by this great story of an unknown point guard who was about to released and sleeping on a couch becoming the Knicks’ game-changer, in the truest sense of the word. This is the kind of icon that brands often fight…