Tag Archives: MWWPR

When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

As we head into the holiday season and the flurry of Black Friday sales, many brands are focused on maximizing their end-of-year profits and drawing in consumers by offering major discounts to the anticipated 180 million people who will shop online or in-store over Thanksgiving weekend alone. But a number of brands are standing out…

CEOs take note: In the current political climate CorpSumers™ expect you take a stand

As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s…

CorpSumers™ Seek Authenticity in the New ‘Brandscape’

Savvy consumers easily discern brand bravery from bravado In today’s volatile and polarizing environment, brands often find themselves in the crosshairs.  Whether victim of an errant tweet or called to the carpet for a POV on any number of current events, CEO’s and their organizations are facing a new level of scrutiny.  Expectations of speed,…

Mentorship, Growing Candidate Pools and Other Myths About Gender Equality in the Workplace

About a year ago, MWWPR conducted a survey about women and leadership where respondents indicated they thought it would take about 100 years before we see gender parity in the workplace, which is as good as saying “never.” We conducted this survey, along with a study about how female executives are treated in the media…

Meet the CorpSumer

If you are a Corporate PR practitioner in a full-service PR firm, it is easy to feel a little bit like the Ugly Duckling. You don your suit and head to a client’s annual meeting, and all the while your consumer-colleagues are hiring celebrity spokespeople, creating influencer integrations and brainstorming big ideas that include things…

Mattering More on #GivingTuesday

Since I started MWWPR 30 years ago, the agency has made an indelible mark on the PR industry. We’ve been fearless innovators, won countless awards, and created game-changing work for our clients. Still, when I reflect on all we’ve done, what I’m most proud of is that we’ve never lost touch with our founding values…