The 2016 election campaign has focused the nation’s attention on the future of the President of the United States as the commander-in-chief and both leader of the free world and keeper of the flame on the nation’s reputation. There is a definitive link between the reputation and profile of a leader/CEO and the reputation of…
It was hard to watch the Super Bowl without thinking that the NFL has had a rough year. And while the pre-Super Bowl scandal of #DeflateGate is certainly not in the realm of serious issues such as domestic violence and child abuse, it is representative of a pervasive problem in the leagues culture—a lack of…
If you are a crisis communications enthusiast, the NFL has been a gift that keeps on giving in the past year, with a steady drumbeat of scandals providing ample fodder for commentary. 2014 was not a kind year for the NFL…or should I say, the NFL did its best to skewer itself in 2014? From…
If you are a reputation blogger, the NFL is a gift that just keeps on giving. I tried to root for them, I really did. I listened to Roger Goodell’s news conference and gave him the benefit of the doubt….apology (check), outline action & timeline (check), do something good for the issue of violence (check,…
Just as the calls for his resignation reached a fever pitch, Roger Goodell pulled off a fumble recovery with his news conference today (Although I’d throw a flag for the late start!). While the NFL, and Goodell, are far from being out of the woods, today marked an important first step in reputation recovery. What…
The biggest news from the NFL over the first three weeks of the season has all been off the field with player arrests and suspensions relating to domestic and child abuse. EVP Carreen Winters recently appeared on ESPN’s “Outside the Lines” to discuss what PR issues the NFL is facing and what the league needs to…
As one of the world’s largest non-profit trade organizations, NFL Commissioner Roger Goodell plays the role of CEO and as chief executive, it is crucial to have consistent messaging from the brand’s voice. And right now, the NFL has a messaging problem. Before the first 1:00 p.m. kickoff of 2014 this Sunday, the league has…
Reputations are often described as “priceless” – particularly among those who’ve earned a stellar one. But the latestFantex IPO of Vernon Davis suggests that reputation can be quantified, and even monetized. If you haven’t been following, Vernon Davis is the world’s first publicly traded NFL player – offering fans an opportunity to “buy in” to…