Tag Archives: Patagonia

When it comes to holiday shopping is brand purpose more important than discounts and deals? 93% of CorpSumers™ say yes

As we head into the holiday season and the flurry of Black Friday sales, many brands are focused on maximizing their end-of-year profits and drawing in consumers by offering major discounts to the anticipated 180 million people who will shop online or in-store over Thanksgiving weekend alone. But a number of brands are standing out…