In the last post, we discussed the false choice of “standing up” versus “laying low” in a post-truth era, specifically how a perceived need to be aggressive or avoid the limelight can lead us to abandon sober judgment. This notion of emotional decision making – something we’ve assigned to our audiences and customers for good…
Before the kickoff of the Super Bowl last night the internet was already buzzing with conversation about the “Ad Bowl” – from ads that leaked to the Coca-Cola commercial celebrating diversity right before the kickoff. This year’s ads covered some heavy topics like diversity, immigration and gender equality. And much has already been written about…
It was hard to watch the Super Bowl without thinking that the NFL has had a rough year. And while the pre-Super Bowl scandal of #DeflateGate is certainly not in the realm of serious issues such as domestic violence and child abuse, it is representative of a pervasive problem in the leagues culture—a lack of…
After months of anticipation, the Super Bowl will finally come to New Jersey this week. The view from my office window overlooks the stadium, and I’ve been listening to the expert opinions about what a boon this will be to New Jersey for over a year. No doubt, the economic impact of the Super Bowl…
I confess, I watch the Super Bowl mostly for the ads. And after Beyonce so adeptly kicked the lip sync critics to the curb with her impromptu rendition of the Star Spangled Banner, I was interested to see what she would do next. Sure, Super Bowl ads have launched cultural phenomonons like Budweiser’s Wazzup!, Coca…