Celebrity endorsements of products are a time honored, tested and proven approach to build consumer love and support for a brand. And an authentic celebrity “shout out” – one that doesn’t come from a paid spokesperson or in a paid media channel is often considered the holy grail of celebrity involvement. It checks all of the boxes…
I had a colleague who used to challenge every reporter that he felt was off base with the question, “What is it, a slow news day?” Back then, reporters would try to uncover stories by calling you on the phone, testing a theory, a rumor and sometimes just fishing for news. It was pretty easy…
We’ve all heard the conventional wisdom before: In this digital age of infinite access to a variety of online opinions, social media tools like Twitter are reshaping journalism for the better by wresting control of the narrative from the hands of a few media elite, and placing it firmly in the hands of everyday citizens.…
It’s hard to believe that five years ago there was no twitter. In a society where we are uber-connected, but task saturated and inundated with content, the simple 140 character format provides the ability to make a statement…quickly. If its beauty is simplicity, its relevance stems from the access it gives us to celebrities, luminaries…