McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to...

    Sky PLC (“Sky”) announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.   Based in Boston,...