Moose Toys turned to MWWPR to pivot brand marketing and communications to not just support the toy line, but to extend the life of the brand. MWWPR established a new campaign message – “kids are still crazy about Shopkins” – and built a pop-up Shopkins Macaron Café experience. The reservation-only activation sold-out in less than one minute, leaving 5,000 families clamoring on the waitlist. MWWPR secured earned media and influencer coverage to drive awareness among fans and parents, causing the online reservations to book up with no paid media support. Shopkins was named the #1 Girls Collectible property in 2017 in the Playset Dolls & Accessories segment with 20% Dollar Share and 18% Unit Share.