It’s time we all took stock and realised that summer is over. Whilst the UK may (or may not depending on whether you believe the weather forecast) still see some sun, it’s time to get out the Winter wardrobe. But before we fully commit ourselves to colder times we thought...
In order to discover which brand was the most successful in driving positive engagement on social media throughout Love Island 2018, we conducted research which tracked brands performance to see which brand mattered most. Introducing this year’s winner: Missguided. Our Matter More Index ranked 12 brands associated with the show based...
Facebook’s Cambridge Analytica crisis is continuing to generate steam as the story develops and more details of the furore arise. This has arguably been the biggest hit the social media giant has had in its 14-year existence, with advertisers like Mozilla and Sonos pulling spend and the rise of a...
In the fourth of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Ruth Zohrer, Head of Connections Planning at Mindshare and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear views on why the agency business model...
In the third of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Julia Smith, Director of Communications EMEA at Impact and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear Rebecca's views on diversity at this year's event...
In the second of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Olly Lewis, Director of Digital Strategy at News UK and Helen Walledge, Head of Airport Sales at Primesight to discuss the key themes and talking points coming out of this week's event. Listen to find out why News UK...
For AdWeek 2018 MWWPR is going to be producing a daily podcast covering the latest developments at the show and interviewing some of the key players in the industry In the first of MWWPR’s Advertising Week Europe 2018 podcasts, MWWPR’s UK MD Paddy Herridge and podcast host John Reynolds discuss the...
This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type...
I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute...
Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all...
