Technology and its impact on all aspects of society will be a key priority for the new Biden Administration and the Congress. To begin, this week FCC Chairman Pai announced that he will leave the agency on January 20th. The move will leave the FCC with a 2-1 Democratic majority on Inauguration Day unless Nathan Simington, whose confirmation is
As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021.
It’s no surprise that consumers continue to spend more and more time online and on social channels, and as a result, they’re becoming more discerning about the content they respond to.
One of the most urgent priorities of the new Biden Administration will be tackling the COVID pandemic and providing health care security to millions of Americans. So, we will likely see President-elect Biden use his executive authority to advance many of his healthcare priorities very early in his Administration.
Attention Professional Services Companies Fighting the Talent War: Brand is Now Your Ultimate Weapon
If you are in an industry where your business is only as good as your people – consulting, law, finance, insurance – you know that the war
Their intentions must be authentic and not just the new ‘greenwashing’ For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.
Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration – whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town.