What to Expect from the Biden Administration in Technology

Technology and its impact on all aspects of society will be a key priority for the new Biden Administration and the Congress. To begin, this week FCC Chairman Pai announced that he will leave the agency on January 20th. The move will leave the FCC with a 2-1 Democratic majority on Inauguration Day unless Nathan Simington, whose confirmation is

12 Must-Have Rules for Your 2021 Influencer Marketing Strategy

As we look back on the exponential growth of the influencer marketing industry in 2020, we’re taking stock of our learnings on how the industry has changed and formulating an updated list of ‘best practices’ moving forward into 2021.

It’s no surprise that consumers continue to spend more and more time online and on social channels, and as a result, they’re becoming more discerning about the content they respond to.

What to Expect from the Biden-Harris Administration in Healthcare

One of the most urgent priorities of the new Biden Administration will be tackling the COVID pandemic and providing health care security to millions of Americans. So, we will likely see President-elect Biden use his executive authority to advance many of his healthcare priorities very early in his Administration.

To Win @ CES, Tell A Story

We’re back from an incredible week at the Consumer Electronics Show where MWWPR helped launch  game-changing new health technology

Who We Are: Reflections on 2018

As 2018 wraps up I find myself in my yearly reflection about the past 12 months…. Thinking about MWWPR’s success, position

Brands Should Take a Stand on Societal Issues But Avoid ‘Goodwashing,’ Study Says

Their intentions must be authentic and not just the new ‘greenwashing’ For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from public relations firm MWWPR.

BRINGING TIDAL TO THE UK (with a little help from micro-influencers)

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration – whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town.

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