If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such...

Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry. Why consider a career in PR? I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and...

I had the pleasure of finding out last week that I had been included in PR Week’s prestigious ’30 Under 30’ list! This list recognises PR professionals all aged under 30, from a variety of agency and in-house roles and across different specialties, so it’s a huge honour to be included. Thanks...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right...

Last February, Google announced that it would begin blocking results across all of its domains when a search takes place within Europe, in an extension of how it implemented the “right to be forgotten” ruling. The controversial move lets individuals and businesses remove their personal data from Google listings, if they...