McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to...

Pete Moorey, Head of Campaigns and Neil Henderson, Head of News Content at consumer choice magazine Which? joined communications and marketing managers from some of the UK’s leading brands at MWW UK’s London office to talk about how brands can work with Which? to champion and support consumers. Key takeaways...

The Good Spa Guide (www.goodspaguide.co.uk) has awarded its advertising and sponsorship contract to Archant Dialogue, following a competitive pitch. The Good Spa Guide is the premier source of information about spas in the UK, allowing people to locate and choose the best spa locations throughout the country, region by region. It...

BAUER MEDIA AND MATALAN JOIN FORCES FOR GRAZIA FITNESS SUPPLEMENT Bauer Media to create first ever 40pp fitness supplement in this week’s issue of Grazia in exclusive partnership with Matalan Multiplatform campaign promotes Matalan’s ‘Souluxe’ active wear range Bauer Media’s Grazia, the weekly glossy magazine for women, has announced a multi-platform campaign with...

    Sky PLC (“Sky”) announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.   Based in Boston,...

Bauer Media and British Video Association Promote Video Category with ‘#MOVIEWEEKENDER’ Campaign Exclusive 11-week partnership to run across the KISS Network, Absolute Radio Network, Magic, heat and Empire First cross-industry campaign of its kind from the video category, promoting new release titles across Blu-ray, DVD and Digital HD Bauer Media has announced an...

Starcom Mediavest Group (SMG) has announced the appointment of Thaer Namruti as SVP, Precision Marketing Strategy. In this newly created role, Namruti will be responsible for driving SMG’s precision marketing capabilities across a portfolio of Global Network Clients, ensuring accountable investment strategies that are data-led and business outcome driven. Based in...