Proprietary Partnership Program with American University Brings Diverse Gen Z Consumer Insights to Client and Agency Programming NEW YORK, Oct. 7, 2020 /PRNewswire/ -- MWWPR, one of the world's largest independent public relations firms, has launched its second-year research and insights program with American University's School of Communication, to better enable its clients to reach the...

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best...