Deal Adds Exclusive Influencer Network and Atlanta-Based Team to MWW's Global Influencer Practice NEW YORK, Dec. 10, 2020 /PRNewswire/ -- MWWPR, one of the world's leading independent public relations firms, has acquired social media and influencer marketing shop, Everywhere Agency to expand the depth and expertise of MWW's global digital influencer...
Proprietary Partnership Program with American University Brings Diverse Gen Z Consumer Insights to Client and Agency Programming NEW YORK, Oct. 7, 2020 /PRNewswire/ -- MWWPR, one of the world's largest independent public relations firms, has launched its second-year research and insights program with American University's School of Communication, to better enable its clients to reach the...
Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best...
Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return...
It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt...
Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for...
