Industry Archives - MWWPR | Digital & Content Marketing, Communications and Public Affairs

October 8, 2020

Communications, Diversity, Industry, MWWPR News, New York, Technology

MWWPR Launches Second Session of Gen Z Insights Panel, Z-Suite

Proprietary Partnership Program with American University Brings Diverse Gen Z Consumer Insights to Client and Agency Programming NEW YORK, Oct. 7, 2020 /PRNewswire/ -- MWWPR, one of the world's largest independent public relations firms, has launched its second-year research and insights program with American University's School of Communication, to better enable its clients to reach the...

by Yosef Silver

October 15, 2018

Campaign, Case Studies, Communications, Events, Industry, London, Media, Public Relations

BRINGING TIDAL TO THE UK (with a little help from micro-influencers)

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best...

by admin

June 25, 2018

Communications, Events, Industry, Pr, Public Relations

Cannes Lions 2018 – is it really work?

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return...

by admin

March 2, 2018

Communications, Industry, Media, Pr, Public Relations

Talking PR at the University of Leeds’ careers day

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt...

by admin

March 24, 2017

Advertising, Campaign, Digital, Industry, Media, Talent, Technology

Data, data, data – we couldn’t get enough at Ad Week

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for...

by admin

MWWPR Launches Second Session of Gen Z Insights Panel, Z-Suite

BRINGING TIDAL TO THE UK (with a little help from micro-influencers)

Cannes Lions 2018 – is it really work?

Talking PR at the University of Leeds’ careers day

Data, data, data – we couldn’t get enough at Ad Week

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