New Suite of Tools Includes Crisis Navigator Smartphone App WASHINGTON, Nov. 5, 2019 /PRNewswire/ -- MWWPR, a leading independent public relations agency, announced today its state-of-the-art issues and crisis management offering, fueled by a suite of new technology tools, including a smartphone app. In today's 24/7, hyperconnected, hyper-competitive world, it is more important than...

In Partnership with American University, MWWPR will create deeper insight into the mind of the GenZ consumers; Program aims to bridge the gap between the classroom and new trends in PR industry   NEW YORK, Oct. 28, 2019 /PRNewswire/ -- MWWPR, one of the world's leading independent public relations firms, has partnered with American University's School of...

MWWPR Continues Growth of Data & Analytics Practice Through Data Integration and Predictive Analytics NEW YORK, Feb. 12, 2019 -- MWWPR, one of the world's top independent public relations firms, announced today that Orin Puniello has joined the agency. Based in New York, Puniello will play a key part in the growth of MWWPR's Data and Analytics...

As 2018 wraps up I find myself in my yearly reflection about the past 12 months…. Thinking about MWWPR’s success, position, and growth within our industry.  When I founded this firm, my main objective was to build a different kind of PR agency. An agency full of fearless thinkers, innovators, and game-changers. These are exactly the type of people that fill our agency,...

MWWPR Study Reveals That 93% of CorpSumers Will Purchase Gifts from Brands with Clear Values; 97% Will Be More Interested in Shopping with Retailers That Are Closed on Holidays Such as Thanksgiving Day NEW YORK, Nov. 20, 2018 /PRNewswire/ -- A growing segment of the population plans to vote with their wallet this...

In Second Annual Study, MWWPR Reveals 1/3 of All Americans Are Loyalists, Activists, and Advocates for Brands that Take a Stand on Public Policy and Societal Matter. But Brands Beware, "Goodwashing" is the New Greenwashing: 59% of CorpSumers are Skeptical of Underlying Motives, Making Authenticity a Non-Negotiable NEW YORK, Oct. 23, 2018 /PRNewswire/...

Their intentions must be authentic and not just the new 'greenwashing' For brands looking to take a stand on societal issues—as recent studies have shown more consumers want—it will be a balancing act. Brands will need to simultaneously take a stand, while being authentic and without “goodwashing,” according to the second annual Corpsumer study from...