Sky PLC (“Sky”) announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.   Based in Boston,...

Bauer Media and British Video Association Promote Video Category with ‘#MOVIEWEEKENDER’ Campaign Exclusive 11-week partnership to run across the KISS Network, Absolute Radio Network, Magic, heat and Empire First cross-industry campaign of its kind from the video category, promoting new release titles across Blu-ray, DVD and Digital HD Bauer Media has announced an...

Starcom Mediavest Group (SMG) has announced the appointment of Thaer Namruti as SVP, Precision Marketing Strategy. In this newly created role, Namruti will be responsible for driving SMG’s precision marketing capabilities across a portfolio of Global Network Clients, ensuring accountable investment strategies that are data-led and business outcome driven. Based in...